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Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Set your messaging, write the story.
Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-drivenPR. Data-drivenpitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.
Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests. Leveraging Data and Metrics Data-drivenPR strategies ensure you focus on what works.
Email pitches? Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide. However, you can gather massive amounts of data and let AI process it for you. Attention-worthy subject lines?
From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. For training videos and webinars. Sales Pitches. For classes and instruction. For learning a different business model.
Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Data-drivenPR Trends PR pros are using data-driven analytics to guide PR strategies.
The best story ideas come from jumping on a call with an expert on the client side to discuss and brainstorm, volunteering to attend a client event or sitting in on a webinar. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.
As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars.
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