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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Managers want to see it and clients are interested as well.

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How to Research Industry Trends Hassle-Free

Shift Communications

Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit. You can add competitor profiles to certain strategic lists and use it for tracking quantitative data such as engagement, number of posts, etc. along with post content data. Lisa Zanchi.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. Besides it’s not positive.

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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Mistaking Predictions for Insights.