This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Data-drivenPR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Managers want to see it and clients are interested as well.
Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit. You can add competitor profiles to certain strategic lists and use it for tracking quantitative data such as engagement, number of posts, etc. along with post content data. Lisa Zanchi.
Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. Besides it’s not positive.
A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. For example, in my web analytics, if I’m attempting to forecast my traffic for the next year and I know anomalies are present, I should engineer them out. Mistaking Predictions for Insights.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content