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An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.
Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change. Set your messaging, write the story.
Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-drivenPR. Data-driven pitches win points with journalists.
Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
Earned media placements in reputable outlets can significantly boost your visibility and credibility. Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions. Leveraging Data and Metrics Data-drivenPR strategies ensure you focus on what works.
A lot of bad things can happen if, for example, you summarize data using AI and it disseminates inaccurate information, such as false reports about public figures. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Were all human, after all.
Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience.
However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Data-drivenPR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Reputation management is crucial. PR as arbiters of ESG.
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