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If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.
It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-drivenPR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio? Christopher S.
From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For training videos and webinars. If you’re a truly data-drivenPR professional, you want to showcase your analytics chops in every new business/sales presentation.
As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Vice President, Marketing Technology. Reporting to Others. Instead, choose to report only the video metrics our statistical analysis determined as meaningful and the actions that resulted.
Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.
Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing.
We do this every day, diving into our clients’ products and services, wrapping our heads around the intricacies of their technologies and finding that nugget of information that will be intriguing to a member of the media. That is where the creative layer comes in – turning that nugget into a compelling storyline. Genuine Curiosity.
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