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Stay tuned for the conclusion of our Data-DrivenPR Campaign Planning blog series next week. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. The post Data-DrivenPR Campaign Planning: Part 1 appeared first on Onclusive.
Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Join us for PR Campaign Planning: Why Analytics is Key to Success webinar on Thursday, June 10th. Set your messaging, write the story.
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-drivenPR professionals. There are tremendous opportunities to […].
Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
This week, we conclude our April blog series focused on shifting to data-drivenPR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PRdata & insights.
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-drivenPR. Data-driven pitches win points with journalists.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. The Rise of Data-DrivenPRData has become a cornerstone of modern PR strategies.
It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-drivenPR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio? Christopher S.
Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions. Blog posts, FAQs, and webinars about preventative care, new procedures, or health tips establish your organization as a trusted resource.
Data-drivenPR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Managers want to see it and clients are interested as well. Were all human, after all.
However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Data-drivenPR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. My B2B clients are more open to sponsored content.
From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For training videos and webinars. If you’re a truly data-drivenPR professional, you want to showcase your analytics chops in every new business/sales presentation.
As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Once we understand that a combination of, for example, completions plus comments drives actions, we can test inciting those specific behaviors to drive actions. Reporting to Others.
Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live.
Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Data-drivenPR Trends PR pros are using data-driven analytics to guide PR strategies.
The best story ideas come from jumping on a call with an expert on the client side to discuss and brainstorm, volunteering to attend a client event or sitting in on a webinar. Good client service means demonstrating a real interest in digging into the details and developing sound, relevant questions to tease out the true value proposition.
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