Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Deirdre Breakenridge

APRIL 5, 2019

The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

Reputation 60

Reputation Ethics Employee Government 60

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Reputation Us

MARCH 17, 2025

Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health.

Reputation 78

Reputation Technology Government Employee 78

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. So, was Definers ethical? But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. “You have these amazing tech & data tools at your disposal in #PR , now use them.”

Data 264

Data Leadership Tools Advertising 264

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. This team should include representatives from PR, legal, operations, and executive leadership.

Reputation 78

Reputation Branding Brand Crisis 78

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas.

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Bring in data or other experts to make your case. Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person?

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

OCTOBER 7, 2021

I love gathering quantitative data to show how far I’ve moved the needle. It’s an honor to serve PRSA alongside like-minded, ethical professionals throughout the country. How do you describe your leadership style? It shows our value to our colleagues and clients, and it elevates our profession as a whole.

Meeting 147

Meeting Government Ethics Leadership 147

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” This is a great tactic for thought leadership content, in particular. What is social media plagiarism? Be inspired.

Social Media 105

Social Media Ethics Trends Viral 105

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. AIs capacity to process large volumes of data.

Trends 104

Trends Reddit Pitching Data 104

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. How to create buzz ethically? and "Did we influence our target audience?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Building Your Crisis Response Team A well-structured crisis response team forms the backbone of effective crisis management.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

JULY 9, 2024

Like all things cultural in a team, this usually stems from the leadership. If the leadership believes social media is worth the effort, the team does too. Introduce new data or views from a customer. Sword and the Script Media can help with B2B marketing, PR and social media. It’s like they are not even trying.

Survey 183

Survey Journalism Report Pitching 183

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Yet, amateur writers are often unaware, uninterested in or even opposed to the journalistic standards of checking facts and verifying data and sources.

Ethics 174

Ethics Construction Television Radio 174

PRSay

MARCH 1, 2017

Millennial PR pros are heading into higher levels of leadership. Moving from tactical positions to more strategic roles is a significant milestone, but are they equipped to recognize and manage the ethical challenges they will face? Page Center and the PRSA Board of Ethics & Professional Standards (BEPS). What do they know?

Ethics 60

Ethics Survey Resources Study 60

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 134

Survey Ethics Leadership Course 134

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Corporate 195

Corporate Reputation Branding Brand 195

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 75

Ethics Branding Brand Internal 75

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. By analyzing data from social media and other sources, AI can generate content tailored to the interests and preferences of specific audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice.

Communications 105

Communications Big Data Leadership Data 105