5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. Recent data shows that 63% of marketers are actively seeking alternatives to traditional targeting methods, while 72% report declining engagement rates across standard social media ad formats.

Advertising 60

Advertising Advertising Privacy Pinterest 60

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 251

Ethics Data Privacy Policies 251

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

5W PR

APRIL 3, 2025

Measuring Ethical Performance Organizations need metrics to assess their ethical practices. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. Ethical considerations should shape how organizations collect and use data, deploy AI systems, and engage on social platforms.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

MARCH 12, 2025

Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Some background on Jumpshot and browser plug-in data sources.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

5W PR

FEBRUARY 5, 2025

Owned media provides valuable data about your audience’s interests and behaviors. This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. Campaign Monitor data shows that email marketing delivers an average ROI of $42 for every $1 spent.

Brand 78

Brand Branding Media Journalism 78

5W PR

JANUARY 12, 2025

Leveraging user data to deliver targeted ads aligned with their interests can boost engagement and click-through rates. User privacy and data security should be prioritized, ensuring transparent data collection and robust security measures. Placing ads strategically within the app minimizes disruption.

Advertising 78

Advertising Advertising Ethics Mobile 78

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”.

Measurement 120

Measurement Analytics Google Trends 120

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. 84% told Forrester that coping with the loss of data will be a critical or high priority for them. Other Concerns.

Data 88

Data Privacy Survey Policies 88

5W PR

MARCH 22, 2025

These stories should highlight both challenges and achievements while maintaining respect for participants’ privacy and dignity. PR materials should explain instructor qualifications, safety measures, and risk management procedures. Sharing Success Stories Personal narratives make adaptive skiing programs relatable and inspiring.

Strategy 78

Strategy Sports Training Transportation 78

Bad Pitch Blog

SEPTEMBER 2, 2014

And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. It''s all thanks to insights mined from search queries and social data. Here are just three reasons.

Data 96

Data Privacy Infographics Measurement 96

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. Managing AI’s downsides could become a huge challenge for the PR profession. The future of PR is bright. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened.

Retail 170

Retail Brand Branding Advertising 170

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 102

Social Media Privacy Media Employee 102

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Restoring Trust After Data Breaches Healthcare data breaches averaged $10.1 Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. YouTube analytics added a new ‘First 24 hour’ data metric. Twitter acquired newsletter platform Revue.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches. Typically, enterprise-size companies tend to be more concerned about data breaches.

Software 135

Software Enterprise Data International 135

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Keep messaging clear and jargon-free while being data-driven. Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. product recalls or data breaches). brand growth, improved patient outcomes).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

Flack's Revenge

JANUARY 19, 2017

Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Google User Experience Research.

Enterprise 120

Enterprise Resources Software Privacy 120

Flack's Revenge

JANUARY 19, 2017

Jeff Sauro and Measuring U. Tom Tullis, author of Measuring the User Experience will be speaking. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Google User Experience Research.

Enterprise 120

Enterprise Resources Software Privacy 120

wiredPRworks

AUGUST 5, 2017

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. These third party sites have separate and independent privacy policies. California Online Privacy Protection Act Compliance. Changes to our Privacy Policy.

Privacy 40

Privacy Policies Customer Service System 40

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. It’s worth noting that Apple and Meta have a bitter history over privacy concerns. The extension will let customers query Meltwater data with “conversational language” from within Microsoft Teams.

Print 158

Print Newspapers Google B2B 158

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 95

Publicity Measurement Privacy Guidelines 95

5W PR

MAY 16, 2024

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78

Banking Financial Privacy Mobile 78

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 112

Brand Branding Survey Customer Service 112

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PRSay

JUNE 11, 2019

Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. A device that plugs into your car’s diagnostic port (which is not for everyone, since it tracks your location) measures how smoothly you operate your vehicle. Enter pay-per-mile insurance. Advances in pro sports tech.

Insurance 143

Insurance Insurance Sports Telecommunications 143

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. It helps to have a handle on your company’s current standing in the marketplace, its differentiators, and key competitive challenges or threats.

Writing 136

Writing How To Pitching Privacy 136