Remove Data Remove Privacy Remove Reputation
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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Also, make sure that it’s compliant with privacy laws such as GDPR. The story is in the data appeared first on Onclusive.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

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The price of privacy: Consumers feel cut out of their own data transactions

Agility PR Solutions

With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is being sold and for how much.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

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