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Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digitalPR” approach. You can check out their original conversation about product-led digitalPR on their blog. It’s truly good content, digitalPR.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. You can use the share button to grab a hyperlink.)
While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Overall, a strong modern media kit should increase inbound PR attention and provide journalists with the information they need to want to feature the brand. Creative Media Kit Ideas.
In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)
When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. It’s a growing trend and it is definitely impacting the practice of PR. These 15 skills can lead to success.
Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Answer:: Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.
Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Answer:: Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
PR is a broad industry that calls on multiple competencies. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. It is a crowdsourced catalog of 250+ PR tools and 48 guides. PRstack is the definitive guide to practical public relations. PRstack.co
Help clients transform earned media into owned media: Ramping up your email marketing skills is made far easier with Marketo’s The Definitive Guide to Engaging Email Marketing. Even if marketing owns email, not the PR department, it can’t hurt to use it to promote awareness of when a client is in the news, right?
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. I’d definitely recommend trying it out.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., infographics, data studies) can be repurposed. It was a digitalPR piece.
PR link building is a practice that helps earn high-quality backlinks to your website, resulting in increased website authority and higher search rankings. It involves other websites linking to your engaging content, such as infographics, quotes from experts, and fresh angles on specific topics. That's a simple, concise definition.
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