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Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Trend #4: Local news has a capital shortage. Impact: This comes to no surprise to anyone who follows local news.
“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. What about you?
Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Support employer branding. Awards in particular can be great ways to generate a morale boost for both leadership and staff.
However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?
Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. I think now other employees would be anxious to be involved in future events! Make the red carpet fun!
It definitely has. This might include translation of the slogan and main messages; adaptation of the strategy, including marketing plans, visuals and budgets; and local presentations to management, personnel, vendors, authorities, etc. . Digital has made it easier to connect with people around the world. Is there any downside?
We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’
How are you helping your 100 employees? We are a mid or small PR agency, but we work with various clients, and each of those clients has more than 1,000 employees. But for local influencers, for example, or, let’s say, regional ones who are covering the region, I have lots of problems.
And the employee who served you most likely then said “my pleasure.” Your favorite local restaurant? We had dinner at a relatively well-known local restaurant here in South Minneapolis recently. No, great customer service and experience is definitely the outlier in 2019. You were greeted warmly. It was easy.
Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.
It started when one of the displaced employees went to the media to tell his side of the story. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. 3: Find the local angle. It was a sad story that pretty much went viral.
Most of the time, local and national outlets will simply ignore most of these releases. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have. For many months, Hobby Lobby’s brand was damaged by its decision to underpay employees and abuse their schedules.
Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.
But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. But here are a few spots I keep going back to: Wise Acre Eatery (locally sourced food and giant, thick-but bacon). One of the major gaps I’ve seen lately relates to human resources, of all things.
2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. In addition, while these rankings are a useful guide, they are not definitive in my opinion. Onclusive has raised $21.4 Learn more: press release , blog post.
Finally, let’s look at a local exec with a bit smaller following. I believe they definitely should. And, CEOs sharing employee posts is always a win. But, his last 10 organic posts have averaged 10,755 engagements. SHARED: 5,042 engagements per post. ORGANIC: 10,755 engagements per post. 100% increase.
How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. ” Coalitions and front groups are definitely something that come up time and again. Why we need top to turn the mirror on ourselves.
If the news outlet decides to write an article or feature story, you definitely want to make it easy for them to find you. an event, an announcement, a new venture, a new employee, a new location, etc.) Do you want to be featured in the local news? Media Contact Information. Who’s Your Target Audience?
Plus, many of the employees have long tenures (10-20 years), which speaks volumes. At the same time, they are a culture of ownership and responsibility to their employees. Even with local interviews, you had to allow time travel time – so interviewing always took chunks of time out of your day.
I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. Video is another aspect of my job.
Earlier this week, I gave a presentation to a group of employees at a local client. And one employee asked question that got me thinking: “What do you think of endorsements on LinkedIn? And one employee asked question that got me thinking: “What do you think of endorsements on LinkedIn?”
This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Meltwater has its eyes on adjacent markets.
Again, definite rock star tendencies. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. It was definitely a “fail fast” moment. She’s now the associate director of digital strategy and innovation.
Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms. Let people know that more information is coming soon.
Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. Jen is the only consistent employee at her agency, making her a true solo PR pro, but she does bring on additional contractors when necessary.
Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. One study out of the UK found an ergonomic chair can help increase productivity by up to 10 per cent and employees who felt comfortable at work rated their productivity up to 25 per cent higher than staff who felt uncomfortable.
I developed a local public relations strategy for these locations that we were moving into. The hallmark of that was to really get to know the communities in which our employees lived and worked. We would donate funds, our employees would volunteer. We would always try to find an organization that resonated with the residents.
I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.
He was a relatively new employee at the time, and I didn’t have a chance to connect with him. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. Definitely not someone that’s had a traditional career path in our industry. Time to change that! Kelsey Soby, CH Robinson.
When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. What is PR? Community relations.
I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. Being bilingual is a desirable skillset and a true differentiator. However, it can also be a niche that’s hard to break out of. Mario Sánchez. Years in PR: 10.
Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". It can be overwhelming, so you''ll definitely have to prioritize. At the time, Deluxe Corp. Be Inclusive – The HubSpot model is great for sales.
Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.
When you make the jump abroad, you have to be able to give stakeholders — prospects, customers, partners and employees — the support and the assets they need to succeed and get things off the ground. Having a local presence and team are critical elements. Be authentic.
When you make the jump abroad, you have to be able to give stakeholders — prospects, customers, partners and employees — the support and the assets they need to succeed and get things off the ground. Having a local presence and team are critical elements. Be authentic.
Today, we have an even broader definition of “Solo PR Pro.” ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Some have local practices and others are international. Solo PR Pros work with SMBs and Fortune 100 companies.
Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.
Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Deals are taking longer to complete too. Are there any trends agency owners should have on their radar?
It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. screen vs. a 65-in. one, but I struggle to see this never happening.
Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. And so, it went on for four years. It's very personal and very individual.
But there are definitely challenges to that. The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. Incorporate ethics into your company values, employee training and culture. It was different back then.
And forgive me if I groan again when I read “ROI is definitively our #1 challenge:”. The words ‘influencers’, ‘social programs’ and ‘reach’ all need challenging as unless they helping to achieve actual organisational or business objectives then they are questionable so I’d need to know what ‘success’ is defined as in this context.
It’s definitely one of the few drawbacks to this lifestyle. Definitely a splurge item for me. So, seating is definitely an issue. And, other lots nearby are reserved for employees/customers of other companies. Being a solo consultant is a lonely existence. It’s Five Watt’s most popular drink.
For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.
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