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4 trends in journalism and what they mean for the PR industry

Communications Conversations

Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Trend #4: Local news has a capital shortage. Impact: This comes to no surprise to anyone who follows local news.

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Pizza Hut is the Most Recent in “Fast Food Disgusts”, But Is It a Crisis?

Melissa Agnes

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. What about you?

Crisis 244
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Support employer branding. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

Airlines 206
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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. I think now other employees would be anxious to be involved in future events! Make the red carpet fun!

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Behind the Headlines With Sonja Warner

Cision

It definitely has. This might include translation of the slogan and main messages; adaptation of the strategy, including marketing plans, visuals and budgets; and local presentations to management, personnel, vendors, authorities, etc. . Digital has made it easier to connect with people around the world. Is there any downside?

Corporate 159
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’