Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

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Ethics Agency Journalism Corporate 72

Maxim Behar

AUGUST 14, 2024

There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. Here, I place a significant emphasis on the ethics of how we do things. This is the reality.

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Branding Brand Ethics Hotels 59

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. But this particular day offers an opportunity to highlight specific AI innovations, share your vision for the future of AI or tackle pressing ethical concerns.There are many ways to have a smart take on AI, even if you’re not an AI business (yet).

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B2B How To Privacy Retail 156

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

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Ethics Journalism Radio Television 90

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

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Interviews Publicity Technology Social Media 99

PR in High Definition

SEPTEMBER 25, 2017

PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. I hope not. So then, just how sound is your judgement?

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Ethics Media Training Examples Training 63

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. and they frequently expect a correction or even a media retraction.

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Media Apparel Ethics Interviews 123

Maxim Behar

MAY 13, 2024

To what extent can we say that speech, the press, and the media are free in Bulgaria? Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media.

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Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. They are not the CEO.

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Ethics Interviews Advertising Advertising 51

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. It’s so true.

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Ethics Data Crisis Apparel 81

Doctor Spin

OCTOBER 25, 2024

Social media. Expand automation to more areas—invoice processing, lead nurturing, social media scheduling—and eliminate human error wherever possible. Examples of Needs: Social media engagement. You’re already on social media , but are you engaging? Developing a unified definition of digital transformation.

Leadership 52

Leadership eBook Technology Analytics 52

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

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B2B Media eBook Interviews 76

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Owned media fuels paid media. Paid media fuels earned media. That definitely does happen in PR. And it wound up landing some good coverage.

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Pitching Media Relations Survey Advertising 109

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I

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Karen Freberg

JULY 10, 2019

This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Each student who has come into my social media classes over the years have been remarkable and very hard working. She is just starting her senior year in college. Best Wishes,

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Marketing Ethics Study Case Study 51

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Along came one-to-one marketing, then social media brought about significant change. How can brands keep up?

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Ethics Consumer Leadership Groups 120

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time. Seeing is believing.

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Media Viral Video Newspapers 74

Communications Conversations

MAY 21, 2020

We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And, I fell into a career of writing, social media and blogging. but, largely, here in Minneapolis).

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Newspapers Blogging Groups Print 78

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

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Ethics Groups Handbook Education 92

Maxim Behar

SEPTEMBER 27, 2022

The lower the taxes, the greater the collection, the better the transparent, ethical business feels, the one that wants to earn transparently and not be in the gray sector. Well, now we communicate with them every day on social media. The most common question I was asked was: “What is "business ethics". Host: But they don't.

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Government Tourism Ethics System 52

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. And that revolution is mainly on media ownership. All of a sudden we all woke up with media in our hands. Publishers because we own media. It really is a revolution.

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Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. The reason is simple, it is changing the ownership of the media. Nowadays, the media disappeared.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

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Survey Media Relations Media Ethics 377

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly. SCHEDULE A DEMO.

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Interviews Ethics Conference Leadership 79

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.? Tell us more about your current role and what it entails.

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Energy Corporate Travel Internal 68

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. >>> Need an extra pair of hands?

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Survey Journalism Report Pitching 148

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!) they produce.

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Pitching Journalism Tools Agency 43

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

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Reputation Social Media Internal International 52

Maxim Behar

JUNE 12, 2024

Nowadays, in 2024, millions of people through social media tell us all sorts of things, and sometimes we – the readers, viewers, and listeners – are totally confused because, in a span of 5-10 minutes, you can read three mutually exclusive stories. First, the media are interactive. That is, the media are super interactive.

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Ethics Social Media Travel Newspapers 69

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility. Let me unpack this a bit. Simple, right?

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Blogging Twitter Facebook Measurement 73

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide.

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Leadership Industry Crisis Management Groups 64

Maxim Behar

SEPTEMBER 3, 2023

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. This photo is very interesting the daughters of Ernesto Che Guevara who I interviewed in the mid-80s. This photo is very interesting the daughters of Ernesto Che Guevara who I interviewed in the mid-80s. We've been friends with many of them.

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Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Media drives the communication between people around the world. What is that communication, that connection between the media and those who have a need to present themselves to the public?

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Hotels Newspapers Journalism Ethics 64

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

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Ethics Publicity Guidelines Technology 83

Cision

JUNE 1, 2017

MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). A client will see the top-tier media hits that I will get for another client and they will want the same. Recognize the difference and never stop learning.

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Sports Agency Industry Creativity 245

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

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Public Affairs Education Measurement LinkedIn 145