Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. For organizations with primarily local audiences, the impact will most likely be dispersed and gradual. Current planning and operations should include these. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

AUGUST 24, 2021

That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. You buy some advertising and magically you also start getting coverage.

Pitching 115

Pitching Media Relations Survey Advertising 115

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? What is the most difficult ethical challenge you ever confronted at work? I developed a local public relations strategy for these locations that we were moving into.

Ethics 81

Ethics Nonprofit Community Local 81

Deirdre Breakenridge

OCTOBER 20, 2015

My doctoral study definitely laid a solid foundation for me in terms theory and research. I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 82

Ethics Data Crisis Apparel 82

Mindful Marketing

MAY 7, 2023

You might turn to someone who knows the local area well, eats out frequently, or has discerning taste. This realism ties back to the issue of inauthenticity (Con 2) and represents the greatest potential ethical issue for spokesbots. What about asking someone who’s never been to a restaurant or ever eaten food?

Technology 96

Technology Advertising Advertising Consumer 96

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month.

Newspapers 78

Newspapers Blogging Groups Print 78

Communications Conversations

SEPTEMBER 22, 2016

Earlier this week, I gave a presentation to a group of employees at a local client. Just look at the Public Relations Society of America (PRSA) Code of Ethics (I was grilled on the code when I earned my APR years ago, so this came back to me fairly quickly). Definitely worth a discussion. What do you think?

LinkedIn 60

LinkedIn Employee Ethics Reputation 60

Stuart Bruce

MARCH 16, 2015

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. Conferences and awards definitely aren’t an incentive as both inevitably cost a lot more on top of membership.

Publicity 60

Publicity Ethics Insurance Insurance 60

Maxim Behar

JUNE 12, 2024

Over all these years, I've developed some definitions of PR, as our business is super dynamic and changes very quickly – literally at the speed of light. Host: If we take this definition that you say and the skill to tell the truth, why does the truth of the politicians differ so much from the truth of us, the voters?

Ethics 69

Ethics Social Media Travel Writing 69

Maxim Behar

AUGUST 11, 2024

As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. We overcome them with a simple belief that we are true professionals and the only way to success is to do our job precisely and ethically.

Leadership 64

Leadership Industry Crisis Management Groups 64

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. The definition of newsworthiness has changed. Get local: Most of the media outlets you reach out to are focused on a specific audience. What you say and how you say it can make or break that credibility. Learn them. Newsworthy.

Media Relations 40

Media Relations Media Local Healthcare 40

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. But others include definitional keywords and calculator posts. This is also referred to as passive link building.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

After analyzing a lot of the top shared content from local news sites, they saw that local news liked to brag when their city was featured on content like “X City Named Best for Y”. But others include definitional keywords and calculator posts. This is also referred to as passive link building.

How To 62

How To Google SEO Pitching 62

Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! Beyond the people, I also believe in the company and respect the leaders.

Energy 68

Energy Corporate Travel Internal 68

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. Clearly, the public is demanding more of businesses than in the past.

Groups 62

Groups Employee Leadership Examples 62

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? This is a definite turn-off for journalists. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Social Media 43

Maxim Behar

OCTOBER 15, 2023

My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket. We were selling them for 2 stotinki.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

SEPTEMBER 3, 2023

We start with the king of PR, well known locally and around the world - Maxim Behar. Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. I import them from everywhere and I take it just in case because they don’t fit the local taste, but I can find what to use it for. Seller: Parsley and dill Bulgarian production.

Course 59

Course Meeting Local Travel 59

PR Conversations

OCTOBER 27, 2023

I believe it is because few practitioners conceptualize what they are doing—that is, think logically and theoretically about concepts, definitions, and measures and how they affect each other. Now, you might ask why this distinction does not come through in practice. They would have no shared principles or values.

Reputation 52

Reputation Social Media Internal International 52

Buzzstream

JANUARY 22, 2025

Paid Links Require Due Diligence According to Jasper, paying for links can be ethical and effective if: The site is high-quality and relevant. So it’s affected us in terms of from a data point of view, but I definitely think things are changing. And that, that means the market has definitely changed in that.

Engineering 62

Engineering SEO How To Google 62

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions. PR Takeaways from top films.

Film 136

Film Local Leadership Radio 136

Communications Conversations

OCTOBER 29, 2014

One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People with ethics. Learn about LOCAL news–you know, that place where you live? But, one of the only places I can get local news coverage is my local newspaper. Especially not that third point.

Newspapers 152

Newspapers Print Local Instagram 152

Ethical Voices

MARCH 10, 2025

Welcome to Ethical Voices, a weekly podcast where real pros share real stories about real ethical issues. Thinking about your career and your work, what is the most difficult ethical challenge you have ever faced? I confront ethical challenges all the time. That’s on the less intense side of ethical issues.

Ethics 46

Ethics How To Newspapers Agency 46

Stephen Waddington

SEPTEMBER 18, 2020

You don't need a huge amount of resources to get started, you'll probably make loads of mistakes to begin with, but who cares - you definitely know more about some things than any of us already working here. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers.

Ethics 52

Ethics Interviews Advertising Advertising 52

Waxing UnLyrical

NOVEMBER 11, 2015

It definitely wasn’t on my radar screen while slogging through the mire that made up the University of Georgia’s bachelor’s degree in English. He also is a member of the Public Relations Society of America’s Board of Ethics and Professional Standards. That part is (or so I try to convince myself) comparatively easy.

Nonprofit 40

Nonprofit Banking Ethics Course 40

PR in High Definition

DECEMBER 17, 2020

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. Following huge disparity revealed across different parts of the UK, leading industry body, TechUK, is also calling for the UK government to address the “Local Digital Capital gap” in the coming year.

Google 62

Google Ethics Banking Radio 62

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like?

Ethics 52

Ethics Communications Print Television 52

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 73

Ethics Agency Journalism Corporate 73

Ethical Voices

JANUARY 6, 2025

What is the most difficult ethical challenge you ever confronted at work? I often think of being ethical in terms of how an organization responds to crises. Now, when we discovered the bookkeeping error, I was fortunate in our organization that ethics was really part of how we operated and how we treated everybody.

Ethics 59

Ethics Financial Government Nonprofit 59

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Branding 78

Branding Brand Media Government 78