NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Follow Bryan on Twitter: @bryanpedersen. And where are the places that’s having the most impact?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

APRIL 5, 2017

How are we using this tool to run better business to drive value? Commodity news is almost by definition valueless. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Chris Lynch: On the brand side, how are you looking at the different mix?

Report 225

Report Media Advertising Advertising 225

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling.

Social Media 40

Social Media Media Storytelling Local 40

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. We have to embrace storytelling across mediums. . What were some things that were discussed at EDUMax?

Education 56

Education Creativity Video Tools 56

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? It wasn’t about the intricacies necessarily of how do we keep infrastructure secure in the cyber age, it was the politicization of the issue. That’s really the hard part.

Data 78

Data Media Analytics Energy 78

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Melissa Agnes

MARCH 3, 2015

I talked about the war of ideas that our world leaders are currently fighting in and I discussed how to make the digital landscape (the primary battlefield for this war of ideas) more predictable in order to minimize risk. One of the best ways to do this is through storytelling. They’re shared. It will be all of our downfall.

Social Media 133

Social Media Crisis How To Crisis Management 133