Remove Definition Remove Interviews Remove Journalism
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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. Now, that dynamic has completely changed.

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7 journalism statistics from a survey of 3,000 reporters to improve PR performance

Sword and the Script

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. >>> Need an extra pair of hands?

Survey 183
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Three Questions A PR Person Should Never Ask A Reporter

ImPRessions - Crenshaw Communications

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310
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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168
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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed.

Pitching 174
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Behind the Headlines with Crosby Noricks

Cision

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227
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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156