The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. And that is the definition of influence!).

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Melissa Agnes

JUNE 3, 2014

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. It’s often used to talk about “cleaning up Google results”. PR comes first.

Digital PR 246

Digital PR Reputation Employee Social Media 246

PR for Anyone

OCTOBER 27, 2021

Interview a customer. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Introduce your newest employee.

Real Estate 227

Real Estate How To Infographics Video 227

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Television Crisis Management 249

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MARCH 17, 2017

At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 113

Interviews Publicity Technology Social Media 113

Prowly

FEBRUARY 3, 2025

A strengthened brand identity, increased customer loyalty, market impact, and visible ROI. For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. What do you want to achieve?

Examples 104

Examples Branding Brand How To 104

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

PR for Anyone

SEPTEMBER 9, 2021

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Getting them ready to go on the market. Yeah, there’s definitely an Amazon effect.

Social Media 130

Social Media Real Estate Media Pitching 130

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Neal: Definitely. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. Creative ideas are by definition outliers, so they may take a leap of faith.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>> ” I think he’s right. . —

B2B 164

B2B Government SMB Real Estate 164

Communications Conversations

AUGUST 14, 2018

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. I’m here today to tell you the modern day unicorn marketer is a complete myth. Influencer marketing. Social media marketing. New trends.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Contently - Strategy

SEPTEMBER 25, 2018

” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. I think the market’s certainly maturing.

Marketing 105

Marketing Video Product Launch YouTube 105

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.? Source: Hubspot ).

Marketing 91

Marketing Small Business Interviews Internal 91

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. The post Interview with PRSA’s National Chairman, Anthony W. meaning diversity, advocacy, technology and ethics. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. This is the power of brand recognition. And this spans beyond products.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. This is definitely the best route if you don’t have a lot of on-air experience. If the topic has already been discussed, that’s definitely okay! I digress…. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Buzzstream

DECEMBER 4, 2024

Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. I also like the idea of avoiding overly salsey, overly marketing-oriented content and how it can be tough to build content in-house for a product without making it sound too heavily advertorial.

Digital PR 71

Digital PR SEO Agency Pitching 71

Polaris

NOVEMBER 21, 2014

Buyer personas (also called a customer persona or marketing persona) are profiles of ideal customers based on input from a range of sources. It’s a tool that gets everyone in the company on the same page and helps your marketing programs stay on track. What are buyer personas? 7 Steps to Creating Buyer Personas.

Pinterest 144

Pinterest Examples Education Data 144

Sword and the Script

MARCH 14, 2017

Game Theory: Content Marketing as an Infinite Game. Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. This is instructive for business marketing too. This is instructive for business marketing too. It’s more effective because it’s different.

Marketing 74

Marketing Creativity Leadership Storytelling 74

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. So you definitely want something behind you. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone!

Interviews 130

Interviews Video Film Industry 130

Deirdre Breakenridge

NOVEMBER 21, 2017

Personal branding is the process of marketing yourself through your career, personality, values, etc. LinkedIn could also be used to reach out to thought leaders and ask if you could possibly meet up for an interview. Defining your personal brand will result in a self-assessment. as a brand.

Social Media 39

Social Media Media LinkedIn Twitter 39

Sword and the Script

OCTOBER 16, 2018

It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation. It just doesn’t work that way.

Marketing 58

Marketing Real Estate Analytics Interviews 58

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. This kind of content definitely rises above the flood of ‘content for content’s sake.’ Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience. * * *.

Media 137

Media Survey Guidelines Education 137

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. Sword and the Script Media can help with B2B marketing, PR and social media. >>> Need an extra pair of hands?

Survey 183

Survey Journalism Report Pitching 183

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. It definitely has. Yes and no. Digital has made it easier to connect with people around the world.

Corporate 159

Corporate Groups Local Enterprise 159

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Insurance Insurance Marketing 89

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 104

Tools Marketing Nonprofit Mobile 104