Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Interview a customer. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. I want to make it easy for you.

Real Estate 227

Real Estate How To Infographics Video 227

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. And while that is certainly part of the process, it’s not nearly the whole picture. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” One definition she offers is “traveling from place to place, especially working or based in various places for relatively short periods.”. Each one comes with a definition and sometimes an example showing how the word is used.

Reddit 236

Reddit YouTube Google Course 236

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Brand Branding How To 104

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

B2B 78

B2B Social Media Media Community 78

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 113

Interviews Publicity Technology Social Media 113

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: Definitely. For example, within the business, we have a media unit staffed with former national news journalists. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media.

Survey 183

Survey Journalism Report Pitching 183

Communications Conversations

AUGUST 14, 2018

Oh, you might hear people describing themselves that way in an interview. This whole unicorn thing started popping up just as social and digital started gaining prominence in the marketing mix. Social media marketing. Let’s just take one discipline named above: Social media marketing. New trends.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. By monitoring social media mentions and brand tags.

Brand 104

Brand Branding How To Measurement 104

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. Most brands approach influencer marketing as either earned or paid media. Use your social media monitoring tool to find them. And that is the definition of influence!). That’s because they see results.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Deirdre Breakenridge

DECEMBER 12, 2016

Moreover, you can connect with experts directly on social media. The first step in learning leadership skills is a very basic one: Be on those social media channels where the experts are. Read everything you can from them and comment on their blogs and social media posts. And it’s definitely not easy.

Leadership 150

Leadership Social Media Community Interviews 150

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. This is related to understanding your audience and what they’re looking to get from viewing your website or social media posts.

Media 137

Media Survey Guidelines Education 137

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline.

Interviews 185

Interviews Meeting Video Energy 185

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Transcript.

Publicity 130

Publicity YouTube Video Twitter 130

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Celebrities and fans took to social media immediately. Which definitely brings us to the third cardinal rule broken. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Buzzstream

DECEMBER 6, 2024

Media Requests on Social Media The best, most direct, tool-less alternative to HARO/Connectively is to monitor media requests on social platforms like X or BlueSky by hashtag. Having a pitch written for the perfect match is definitely better than writing on the fly. Be ready to go.

Case Study 116

Case Study Pitching B2B Tools 116

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. I love appearing podcasts, radio and other media around the world, sharing insights on how to make a greater impact. There are also videos, speaking engagements and the use of social media to help share the mission of the project.

Film 150

Film Travel Leadership Training 150

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media.

Interviews 79

Interviews Ethics Conference Leadership 79

Polaris

NOVEMBER 21, 2014

And be sure to interview people who weren’t so happy with your product or service to get a complete perspective. 6: Social Media Expertise. Where do your personas hang out on social media? Get the quotes during interviews conducted either with real customers or people who represent your target market.

Pinterest 144

Pinterest Examples Education Data 144

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. 10X Content. Need help with your content? Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Maxim Behar

MAY 13, 2024

Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media. Now we have 4 billion publishers worldwide, which means 4 billion people who own media.

Social Media 64

Social Media Newspapers Television Radio 64

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. So you definitely want something behind you. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone!

Interviews 130

Interviews Video Film Industry 130

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. Super Bowl week was definitely one of them!

Social Media 76

Social Media Media Video Facebook 76

Sword and the Script

FEBRUARY 2, 2016

It’s fitting then, and perhaps quite timely, social and otherwise, that mindfulness is extending itself to social media marketing. Janet Fouts has recently published a new book – Mindful Social Marketing: How Authenticity and Generosity are Transforming Marketing – and provided me with a copy at no cost for review.

Social Media 60

Social Media Marketing Media Employee 60

Cision

MARCH 9, 2016

In this interview, Amy discusses what makes influencers popular, the importance of social media and the growth of influencers’ power over their audience. What role does social media play in your job? Today, social media is everything. My favorite social media platform is…YouTube.

Education 120

Education Groups Social Media YouTube 120

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. Definitely. But, by launching a social media campaign are you simultaneously launching a PR campaign? First and foremost, remember to meet the media’s needs. Do they overlap? Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176