Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104

Branding Brand How To Measurement 104

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. With those definitions set, let’s get into the key differences.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. That definitely does happen in PR. And it wound up landing some good coverage.

Pitching 115

Pitching Media Relations Survey Advertising 115

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. It’s an instance of history not repeating itself, but definitely rhyming. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man.

Transportation 93

Transportation Meeting Media Newspapers 93

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry.

Education 120

Education Advertising Advertising Newspapers 120

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

APRIL 27, 2016

Everything is much more data- and insights-driven, and the definition of influence is changing. I would recommend taking broadcast, oral communications and general newswriting classes in college, writing for your college newspaper, having a position on your PRSSA council and getting a summer internship at one of the major PR firms. .

Real Estate 120

Real Estate Television Technology Agency 120

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? You don’t want to become a pest, but you definitely want to check in with them. Your pitch could have become lost in their clutter of email. And if so, how long should you wait? After all, who knows?

Survey 78

Survey Pitching Newspapers Software 78

Cision

MARCH 14, 2016

When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. Poor images won’t get picked-up on covers of big newspapers.”. So, how do you do this with your brand? Sell your brand.

Storytelling 120

Storytelling Skype Energy Software 120

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. It’s definitely a big change. There’s a challenge because we have to put out 7 newspapers a week.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Definitely. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. Here’s how I could control those slots.

Meeting 97

Meeting Writing Pitching Case Study 97

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

Digital PR 83

Digital PR SEO Engineering eBook 83

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. I’d definitely put them on the shortlist. Prezly (Belgium).

Technology 95

Technology Software Resources Pitching 95

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. Having been on the “inside”, and now working in a PR role, I feel I am better prepared to successfully pitch a story on behalf of my clients. press releases, pitches, etc.). While there, I saw a major news break: September 11, U.S.

Report 52

Report Newspapers Pitching Writing 52

Bad Pitch Blog

OCTOBER 1, 2009

Praise and admiration go a long way, so it’s definitely your job to compliment while proving your point. Either they freely defer to those that handle PR, or they aimlessly fire off requests without realizing that their suggestions won’t hold up to the scrutiny of a newspaper editor. Seize the day boys. Make your lives extraordinary.”

Newspapers 41

Newspapers Pitching Education Report 41

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Sword and the Script

JUNE 11, 2016

It isn’t introducing any new, original thoughts, nor is it establishing the writer as a foremost expert on the subject, and it definitely isn’t revolutionizing the way people think about a particular topic or industry.”. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. My elevator pitch is always changing, and that’s because no two days are the same here. Plus, I definitely have the personality type where I can’t just sit on the sidelines; I am always looking to do more. In fact, there are a lot of Millennials like Madeline Strachota. What do I do?

Social Media 60

Social Media Data Measurement Analytics 60

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Ideation just means pitching or brainstorming. ” Ideation. Sometimes marketers use a ten dollar word when a ten cent word will do.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Newsfile

FEBRUARY 28, 2024

It expresses an opinion on a specific topic and appears in newspapers or online publications. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? It’s essential to tailor pitches to each outlet and build relationships.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. I’ll definitely check that out.

Internal 62

Internal International Digital PR Course 62

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 113

Interviews Publicity Technology Social Media 113

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 5 Tips for the Perfect Elevator Pitch. One of the most tried and true press release formats is the list. Lists just work. Don’t take my word for it. Just look around!

Writing 40

Writing Resources Web Newspapers 40

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. I’d definitely recommend trying it out. I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62

Buzzstream

MARCH 12, 2025

The second is where we get some tactical information about pitch strategy, email crafting, and media list building. Each one has a regional subsidiary, and it’s the same with newspapers. In print, you can do like a local newspaper and there’s a lot of those kind of in Melbourne. Amanda proved that in this chat.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. So working on a moving scams study, many angles could be pitched around this study.

Media 77

Media SEO Pitching Digital PR 77

Prowly

JUNE 27, 2024

These are the websites, newspapers, magazines, television outlets, and radio stations that have the biggest reach, and appearing on these can definitely help you spread the news about your brand or clients. When it comes to sharing important news, you naturally want to ensure you are reaching the top media outlets.

Fashion 104

Fashion Media Television Newspapers 104

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Energy Analytics 78

Buzzstream

AUGUST 26, 2024

The problem is, nobody cares about pest control and definitely nobody wants to write about it! Now, this is where many people would simply pitch people cold on the first contact and not think beyond that. I got started figuring out how to save their business from looming failure.

SEO 71

SEO Company Case Study Infographics 71