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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real. Because so many journalists are on the platform. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. My presentation will focus on ways to use Twitter to earn media coverage.

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Behind the Headlines With Jody Fisher

Cision

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines. With those definitions set, let’s get into the key differences.

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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Brand 104
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format.

Tools 203
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Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. There’s definitely a science (and a bit of an art) to designing high converting landing pages. I first heard about the Blink Test from Chris LoDolce who suggested I print a copy of my landing page, then show it to a colleague.

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