ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Others will also write follow-ups that lean on your SME’s expertise.

Pitching 136

Pitching Media Privacy YouTube 136

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching International Internal Mobile 120

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 183

Survey Journalism Report Pitching 183

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media. “The

Government 214

Government Digital PR Report LinkedIn 214

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. Jen, tell me what makes a good pitch?

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Pitching Media Fashion Interviews 130

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

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Pitching Facebook Twitter Interviews 111

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

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Pitching Journalism Video Advertising 174

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Buzzstream

FEBRUARY 28, 2025

She talks about everything from setting up a news monitoring workflow to building content banks to crafting pitch emails. Speed is CriticalBut So is Precision Ensure your pitch, press release, and content update are aligned so journalists see a consistent, timely story. So yeah, that definitely helps. Vince: Yeah.

Strategy 62

Strategy SEO Pitching Banking 62

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list.

Writing 170

Writing Pitching Meeting Communications 170

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

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Pitching Consumer Trends Viral 104

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t tweet publically at a reporter asking them if they have seen your news or if they are interested in writing a story – it’s a public platform and reporters follow reporters.

Pitching 100

Pitching Report Media Writing 100

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. This, to me, is the definition of viral. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. Chris talked about personalized pitches on high-value targets (VIPs). ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. That’s how the new U.S.

Pitching 97

Pitching Report Tools Software 97

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. One day, you might be in a series of meetings with clients.

Publicity 109

Publicity Pitching Meeting Writing 109

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I remember pitching somebody something freelance. How many pairs of shoes are Americans in?

Digital PR 71

Digital PR SEO Agency Pitching 71

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. maybe not do all the heavy reading but definitely willing to hunker in and keep learning. In today’s world, it is also about knowing how to craft the perfect email headline or 140-character pitch for text messaging and Twitter.

Reputation 177

Reputation Measurement Exercises Pitching 177

Bad Pitch Blog

APRIL 4, 2009

But why did Kate Ennis attempt to prove it without any real facts when writing to BusinessWeek to try and get them to write about the growth business of incontinence? I get we all have a job to do, and pitching a product line like this is definitely sticky.but come on! Kate’s pitch has three problems: 1.

Pitching 57

Pitching Education Writing Trends 57

PRSay

OCTOBER 6, 2021

As for his definition of a global brand strategist: “I overthink things for a long time to help simplify them for others,” and “my process is to talk to as many humans as possible and make sure that I am their voice in the room. Cut your teeth at a big agency, and hone your craft at a small agency,” he said. Start with the press release.

Agency 165

Agency Creativity Brand Branding 165

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Write the subject line as if it’s already a published headline.

Pitching 62

Pitching Energy Journalism Newspapers 62

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more.

Pitching 98

Pitching Data Film Government 98

Buzzstream

NOVEMBER 6, 2024

It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. And I think it definitely doesn’t hurt to put it on a product page. Ross: Yeah, definitely a part of it. And that was before everybody was writing stats posts.

Digital PR 83

Digital PR SEO Data Report 83

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . On the news side, we still write mostly about startups and other private companies and venture capital. What She Wants to See in Pitches. [00:09:24]

Pitching 96

Pitching Data Trends Writing 96

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. Her Inbox & Pitches. [00:07:18]

Agriculture 98

Agriculture Pitching Interviews Technology 98

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. There is even a website journalists have for well-written pitches, BestPitchIEverGot , featuring the cream of the crop.

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Advertising Advertising Pitching B2B 147