ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Others will also write follow-ups that lean on your SME’s expertise.

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Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list.

Writing 170

Writing Pitching Meeting Communications 170

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media?

Pitching 120

Pitching International Internal Mobile 120

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Buzzstream

NOVEMBER 6, 2024

In other words, you proactively reach out to journalists and pitch them a story. Instead of pitching journalists something out of the blue, you can be the hero who gives them something they need. Journalist requests are inquiries for quotes, information, or expert insights a journalist needs when writing a story or article.

How To 71

How To Pitching SEO Digital PR 71

Prowly

FEBRUARY 5, 2024

Press releases are usually all about writing. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency.

Examples 104

Examples How To Writing Blogging 104

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Definitely not. Watch the webinar on demand!

Pitching 120

Pitching Twitter Report Analytics 120

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

Remote PR Jobs

SEPTEMBER 25, 2023

Try launching lookalike campaigns from traffic generated from an article you pitched. While this shouldn’t be why you reach out for press coverage, it is definitely a nice bonus when a prominent site links to yours. Your goal when pitching should be to bring value to the reader. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. When software companies decide they are going to roll out services, they quickly realize two things: a) services just don’t scale like technology, and b) services definitely don’t have the same margins as SaaS. That’s how the new U.S.

Pitching 84

Pitching Report Tools Software 84

Ishmael's Corner

SEPTEMBER 28, 2014

to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t tweet publically at a reporter asking them if they have seen your news or if they are interested in writing a story – it’s a public platform and reporters follow reporters.

Pitching 100

Pitching Report Media Writing 100

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. One day, you might be in a series of meetings with clients.

Publicity 109

Publicity Pitching Meeting Writing 109

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more.

Pitching 87

Pitching Data Film Government 87

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. So it feels like there’s this divergence, you know, with.

Media 77

Media SEO Pitching Digital PR 77

Buzzstream

JULY 10, 2024

That said, I’ve definitely exchanged links if the opportunity is a natural fit. If the content is AI-generated, I use a tool like Copyleaks AI Detector to identify and avoid sites where I think no actual effort is taken to write quality content by real people. I’m writing an article about [X] and I’d like to include your site.

SEO 117

SEO Guidelines Banking Google 117

OnePitch

JANUARY 3, 2023

As the consumer travel reporter, Zach covers travel, primarily writing about and focusing on airlines and aviation. During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more.

Travel 52

Travel Transportation Pitching Data 52

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing. Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

Buzzstream

AUGUST 12, 2024

Could you get a better result in an hour, knowing nothing about code, PR, linkbait… I would say definitely not.” Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. Tip: No matter what, you’ll want to edit anything an AI tool writes for you.

Tools 62

Tools Pitching Google Digital PR 62

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. Her Inbox & Pitches. [00:07:18]

Agriculture 76

Agriculture Pitching Interviews Technology 76

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Branding 364

Branding Brand Pitching Industry 364

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

5W PR

MAY 30, 2024

Embarking on the journey with clear objectives and a target audience Every triumphant venture begins with a definite end goal. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders. This holds for PR endeavors too.

Technology 78

Technology Product Launch Construction YouTube 78

OnePitch

JUNE 7, 2022

During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. . On the news side, we still write mostly about startups and other private companies and venture capital. What She Wants to See in Pitches. [00:09:24]

Pitching 69

Pitching Data Trends Writing 69

Buzzstream

SEPTEMBER 17, 2024

In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.” However, some digital PRs create new content on their site or blog and pitch it to journalists to jack a news story. Then, when the day finally came, they pitched their study to journalists.

How To 62

How To Pitching Trends Construction 62

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Or do you folder stuff, pitches specifically? [00:03:16] Good to see.

Pitching 76

Pitching Travel Writing Report 76

OnePitch

AUGUST 16, 2022

During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. His Thoughts on Pitches. ? ? ? ? ? ? ? ? ? ? ? ?. [00:06:59] Must-have elements of a good pitch are why it matters outside of like your company or to the wider world?

Pitching 83

Pitching Government Writing Report 83

OnePitch

JULY 19, 2022

During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. So for that situation, which is a common pitch, “Hey, reporter. Yeah, that was a good pitch.” His Pitching Requests. [00:07:17]

Pitching 81

Pitching Writing Report YouTube 81

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. There are plenty of personalization techniques.

Digital PR 62

Digital PR SEO Pitching Strategy 62

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Also, we’ll write a lot of articles using survey data. Why did I write about that? Why did I write about that?

Survey 78

Survey Pitching Technology Writing 78

OnePitch

JULY 12, 2022

During the episode, Jae starts by sharing more about their coverage and the team at Mashable, why they love pitches that are straightforward, how you should structure your subject lines for them, and more. If I spent all day looking at those, it would literally take me all day, and I wouldn’t be able to write anything.

Pitching 52

Pitching Product Launch Writing Course 52

PRSay

NOVEMBER 8, 2023

Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. Does it help us with writing? What’s an essential skill that communications pros need today?

Creativity 77

Creativity Writing Agency Pitching 77

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159