Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Polaris

DECEMBER 1, 2014

but definitely old. In 1891, August Oetker sold baking powder with recipes printed on the back. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. Yet, truth be told, content marketing is nothing new.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Muck Rack’s AI wants you to write shorter pitches A few months back Muck Rack added generative AI to write press releases (PressPal.ai).

Software 120

Software Pitching Ethics Technology 120

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Sensational beats fair. “Is Infotainment. Human nature.

Survey 154

Survey Data Media Ethics 154

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

How To 176

How To Media Guidelines Pitching 176

Reputation Us

APRIL 18, 2017

I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. There’s another powerful tool in the PR toolbox — Thought Leadership.

Leadership 83

Leadership Print Training Radio 83

Stephen Waddington

OCTOBER 16, 2018

It’s not a definitive story that will last forever he says, but rather today’s version of an evolving story. The CBI’s Director General, Carolyn Fairbairn writes about this issue and the opportunity for practitioners to help drive the UK’s place in the world post-Brexit though skills, innovation, infrastructure and competitiveness.

Handbook 114

Handbook Community Print Writing 114

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. Now I have to tackle these areas, too? Start “Batching” Your Tasks Together. Click Here.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Ethical Voices

SEPTEMBER 9, 2024

I started my career as a print journalist more than 20 years ago. These are codes of ethics from other industries that you’ve got to factor into your approach and your writing and your advice. And let me write something, a placeholder in the meantime, and get that to you.” Give me X amount of time.

Ethics 94

Ethics Privacy Healthcare Industry 94

OnePitch

NOVEMBER 29, 2022

Whether that’s trying to find something, trying to find a person I’ve spoken to in the past or I have used to where if I’m writing a new topic to myself, and I’m like, “Oh, I think I got a pitch on this at some point in the past.” What is exclusive to you in your definition? “I How She Writes Stories. [00:09:13]

Pitching 76

Pitching Travel Writing Report 76

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Yosemite is a wild place by definition. You have to know the media outlets — what print journalists need versus what broadcast reporters need versus what radio people need.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

ReimaginePR

MAY 9, 2016

When they spot something that doesn’t add up, they’ll just pick up and leave—which is definitely not something you can afford. After a quick search , the simplest definition for our purposes is the quality of being genuine. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example.

Writing 120

Writing Storytelling Brand Branding 120

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Footage must be high definition since stations no longer broadcast in analogue. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Polaris

MAY 19, 2015

While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. There’s definitely a science (and a bit of an art) to designing high converting landing pages. As you write, spend some time thinking about and answering the question: what’s in it for them? 1: Think Before You Start.

eBook 100

eBook Newspapers Writing Print 100

Melissa Agnes

OCTOBER 16, 2014

Several attempts at creating a “code of conduct” for emergency managers have produced the IAEM Certified Emergency Manager (CEM) designation, the Principles of Emergency Management, including a definition, mission and vision. There are commonly held broad definitions of professions. 1 (Printed in Wikipedia, “Lorne M.

Education 270

Education Government Policies Wikipedia 270

Communications Conversations

MAY 21, 2020

And, I fell into a career of writing, social media and blogging. The printing. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. Namely: The power of personal profiles. We did the layout.

Newspapers 78

Newspapers Blogging Groups Print 78

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. I keep wincing after every sentence I write. Just give this shocking post a read. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. He’s an icon, which by definition requires both success and admiration. He writes that humanity has changed little in the grand context of history.

Advertising 60

Advertising Advertising Print Interviews 60

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Extended PR Definitions for Professionals 29.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Mora Communications

MAY 7, 2015

Definitely. Whether you’re approaching a blogger a newspaper editor or a TV producer, always keep in mind that without a story that has a definite arc and strong angle, you’re in trouble. Let them know you care enough to know who they are and what they write. Do they overlap? Are they both important? Not by a long shot.

Social Media 49

Social Media Newspapers Media Pitching 49

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Take stabs at writing up the dream media results and crafting the headlines that would spell success.

Airlines 120

Airlines Exercises Fashion Print 120

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Buzzstream

NOVEMBER 13, 2024

Like I feel like she encompasses what we try to preach or what I try to write about on the blog. And It was a baptism of fire, let’s say but definitely massively influential to have a journalism background in my PR career now. it’s definitely set me up for a good start in the industry. If so, why?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Waxing UnLyrical

JUNE 23, 2011

One downside to Onswipe, as Tom mentioned and that I saw in several other write-ups on it, is that embedded videos don’t play. In addition, if you like to type your posts in full-screen mode, as I do, you lose the Zemanta “as you write&# view. That said, Zemanta is definitely worth a try. Print Friendly and PDF.

Blogging 94

Blogging Print Mobile Writing 94

Prohibition

AUGUST 9, 2017

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation. In the meantime, fingers crossed!

Communications 48

Communications Radio Print Hotels 48

PR in High Definition

DECEMBER 14, 2016

To be credible in the PR and comms industry you need to be able to write as well as any journalist. My top tips for error-free writing are: 1. Print it out! Further to point one, print out the document you are proofing. Take your printed document, a red pen, a ruler and a highlighter to your secluded proofing space.

Print 48

Print Exercises Writing Communications 48

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Meltwater beats earnings.

Software 117

Software Case Study Advertising Advertising 117

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Definitely the friends and amazing people I worked with. but you definitely bond with a team when you’re working on a challenging, but rewarding project deadline together.

Apparel 106

Apparel Public Affairs Corporate Training 106

PR Fuel

SEPTEMBER 4, 2018

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Unfortunately, too many press release writers never improve their writing skills.

Writing 45

Writing Report Education Company 45

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. This gives a quick glance and how ‘big’ the publication is the journalist writes for – especially handy when searching for more niche websites.” “I

Media 62

Media Reddit Digital PR Tools 62

Melissa Agnes

OCTOBER 16, 2014

Several attempts at creating a “code of conduct” for emergency managers have produced the IAEM Certified Emergency Manager (CEM) designation, the Principles of Emergency Management, including a definition, mission and vision. There are commonly held broad definitions of professions. 1 (Printed in Wikipedia, “Lorne M.

Education 100

Education Government Crisis Management Crisis 100

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40