PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Definitely the friends and amazing people I worked with.

Apparel 106

Apparel Public Affairs Corporate Training 106

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Long Range Planning 7 Post, J.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Ethical Voices

SEPTEMBER 9, 2024

I also have led the internal communications team and launched a public affairs newsletter and advertorial for a large hospital system in California. Ethics and earning public trust is critical for both of those industries. It’s definitely one of the two top challenges. It’s something I care about.

Ethics 96

Ethics Privacy Healthcare Industry 96

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Definitely. Dealing with reputation crises. Copywriting. Is it possible to make journalists like you?

Infographics 63

Infographics Corporate Policies Reputation 63

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

PR Conversations

MAY 9, 2017

Which real, historical or fictional person or brand would you like to give a reputation makeover? I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem. What skills and abilities do you think tomorrow’s PR leaders need?

Energy 53

Energy Measurement International Internal 53

Stuart Bruce

AUGUST 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time?

Report 208

Report Communications Marketing Publicity 208

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. A chapter a day will also be published on the website and shared via @weareproofed on Twitter.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. It really has to be at the center of what you do. Zach: Yeah.

Data 78

Data Media Energy Analytics 78

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. But the goal is to really be able to conserve our efforts and our intelligence to make our moves count from a reputational standpoint, and also to really drive the brand’s values forward.

Analytics 78

Analytics Data Crisis Reputation 78

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. Others never fully regain public trust. Ubers reputation suffered, and 2 million people deleted their accounts. Introducing Public Relations What is Public Relations?

Examples 52

Examples Airlines Viral Crisis 52