Melissa Agnes

JULY 6, 2014

Ways to help students manage their online reputation, for both their academic and professional careers. Whether you’re an educator, a student or a professional working for an organization, this podcast is definitely one that you won’t want to miss. It’s a great conversation filled with valuable insights, strategies and observations.

Crisis Communications 265

Crisis Communications Education Crisis Communications 265

Prowly

FEBRUARY 13, 2024

Definition, Examples + How To Guide appeared first on Prowly Blog. To get started, all you need is a media kit for your business – a collection of carefully curated information for journalists and bloggers. Today, we’re going to […] The post What Is a Media Kit?

Examples 118

Examples How To Media Blogging 118

PR in High Definition

NOVEMBER 22, 2024

Rather than asking for a broad overview, you might ask, “What reputable sources discuss trends in X?” By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. This change encourages the AI tool to prioritise evidence-based responses over speculative ones.

Ethics 117

Ethics Product Launch Data Trends 117

Melissa Agnes

AUGUST 4, 2014

Issues can go viral as well , and yet not present long-term repercussions to the organization’s reputation or bottom line (which is the definition of a crisis). Influence definitely needs to be considered, but influence goes further than just the number of followers someone has.

Viral 254

Viral Crisis Case Study Reputation 254

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Onclusive

JANUARY 26, 2022

Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. PR is about brand reputation and helping companies become industry leaders in their space. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. Here are some of those phrases that should be erased from a PR specialist’s vocabulary. .

Agency 353

Agency Interviews Pitching Retail 353

Melissa Agnes

FEBRUARY 21, 2014

Odds are, they’ll find that this incident will hurt their reputation and bottom line for the next while (which is the definition of a crisis: a negative incident that has a long-term, negative impact on the organization’s reputation and/or bottom line). won’t be in crisis. What about you?

Crisis 244

Crisis Case Study YouTube Reputation 244

ImPRessions - Crenshaw Communications

MARCH 9, 2021

Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped. The worst of the reaction was probably limited to PR and marketing pundits and observers like me, so I doubt the Burger King brand reputation was truly damaged. As it happens, women are badly underrepresented in the category.

Internal 323

Internal International Crisis Brand 323

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Our client LiveIntent’s CMO Kerel Cooper took home Tech Diversity Advocate of the Year in the Campaign Tech Awards 2021 – which supported his personal brand as well as the company’s forward-thinking reputation. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Scary, huh? vulnerable?

Reputation 88

Reputation Nonprofit Policies Software 88

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Fake news hurts PR by lessening trust in all media.

Government 214

Government Digital PR Report LinkedIn 214

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

” While the type of earned media that PR achieves can definitely enhance brand reputation or even spur sales (as when a product is featured in the press), it’s notoriously hard to predict or control. In the same vein, PR isn’t typically a reliable way to generate demand. The key word here is “reliable.”

Agency 333

Agency International Internal Resources 333

Presspage

DECEMBER 20, 2024

Lets start with a definition of what issue management is. Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation.

Reputation 78

Reputation Crisis Trends Customer Service 78

Cision

MAY 31, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 243

Consumer Brand Branding How To 243

Melissa Agnes

JUNE 3, 2014

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. But that isn’t an accurate definition. The fact of the matter is that a crisis is a crisis. Leverage Doesn’t Mean “To Use Something.”.

Social Media 252

Social Media Crisis Media Viral 252

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 100

Reputation Construction Writing Communications 100

PR in High Definition

MARCH 24, 2021

The focus now for Airbnb is different – their communications objectives are now centred around broader reputation and helping people to understand the brand better. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives. Airbnb really get this.

Reputation 108

Reputation Brand Branding Marketing 108

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change. Sometimes reporters will keep a story in queue for several months, as more urgent, timely pieces have to get out first. .

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set.

B2B 334

B2B Company Case Study Conference 334

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

But it’s definitely a mess. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the reputation damage and resulting coverage. As political scandals go, it’s not salacious. It’s a classic case of what not to do in a crisis situation. What went wrong?

Crisis 323

Crisis Crisis Management Data Radio 323

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. There’s a series of perennial issues in public relations. But public relations is seemingly the profession that never learns. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Reputation Meets “Clash and Turmoil”. That was then.

Reputation 88

Reputation Social Media Reddit Media 88

Melissa Agnes

DECEMBER 11, 2014

A crisis, by definition, is outside normal experience, it causes top executives to drop all other priorities, and it may severely disrupt continuity of the organization’s core business. However the impact of the crisis, particularly financial or reputational, may persist for much longer. Continuity.

Crisis 249

Crisis Chemicals Television Crisis Management 249

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

Stephen Waddington

FEBRUARY 15, 2022

CEOs and celebrities don’t care about definitions. In commercial life, caring about definitions or silos is usually in inverse proportion to the importance of the task,” said Langham. The first deals with the reputation of an organisation, investors, crisis, and risk; the second is aligned to sales and marketing.

Trends 157

Trends Publicity Marketing Case Study 157

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. Is this a sign of the future of PR (and journalism)?

Pitching 174

Pitching Journalism Video Advertising 174

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. It’s one of the reasons that public relations has a poor reputation. I keep returning to the issue of how do we improve the reputation of public relations and prove its value to management? It’s a young discipline which almost certainly explains the lack of definitions.

Publicity 149

Publicity Reputation Study Crisis 149

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR in High Definition

AUGUST 31, 2022

While tough times lie ahead, managing the reputation of your company is a business imperative. After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. Reputation in the round. There are multiple touchpoints, and you should be addressing each one.

Reputation 71

Reputation Policies Internal International 71

Sword and the Script

APRIL 14, 2020

And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. How thought leadership impacts sales If the effects of thought leadership on trust and reputation are interesting, then sales statistics are even more impressive. What does that mean?

Leadership 206

Leadership B2B Marketing Study 206

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Though your frontline definitely plays a role, your stakeholders are going to look to your key executives to lead the crisis and communicate effectively. Think about it. And who are your spokespersons?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251