ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. It’s definitely circulating.”

Social Media 111

Social Media Reddit Media Facebook 111

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because social promotion is pay-to-play, utilizing a tactic like A/B testing can be a very shrewd and economical way to optimize the effectiveness of your paid promotion.

Social Media 84

Social Media Media Customer Service Measurement 84

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

OCTOBER 16, 2024

Can you tell us about going viral? Thea: Yeah the first time I went viral was just after, I think it was just after I finished university. Thea: So yeah, so that was my first experience of going viral. But yeah, that’s how I ended up actually getting into PR, was going viral. Thea: Yeah, definitely.

Viral 62

Viral LinkedIn Insurance Insurance 62

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

Konnect Agency

NOVEMBER 16, 2022

Consider Where the Video will Live – with the boundaries of earned media and social media constantly blurring, keep in mind that your video may appear across multiple media platforms like online websites, a publication’s social media channels, and even broadcast (hello late night TV and the 5 o’clock news).

Video 52

Video Agency Viral Nonprofit 52

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. McDonald’s recently released a new recruitment campaign that definitely caught our eye! The posters have been displayed throughout London and also across social media and have received an overwhelming response.

Social Media 71

Social Media B2C Viral Trends 71

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I It definitely gives us an edge.”.

Media 120

Media Viral Newspapers Digital PR 120

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Facebook Viral 136

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Tap into the right times to post.

Facebook 62

Facebook Social Media Video Viral 62

5W PR

JANUARY 11, 2024

From red jackets to red boots, the color has definitely been a top contender all fall long and now it’s the time to let your lips and nails join in on the fun. The Ballad of Songbirds and Snakes – The newest movie in The Hunger Games franchise is out and it is all over social media. It’s a peach girl winter!

Fashion 78

Fashion Trends Hotels Viral 78

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Those that said the media is “sometimes” objective: Politics on the sleeve. “ Blame social media. Experience matters.

Survey 154

Survey Data Media Ethics 154

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Instagram looks like a wash with neither politician emphasizing the social media tool. Turning to Twitter ….

Instagram 94

Instagram Mobile Social Media Construction 94

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. Social media is a powerful communications tool that presents many wonderful opportunities. But what if a hashtag campaign targeting your organization is launched by someone else? A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Maven-level tip: Make sure you are where they are, i.e., whatever platform, website, or media outlet that they trust enough to pay attention to. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. When ideating larger campaigns, we will need to think more than ever about creating an integrated experience. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 92

Pitching Consumer Trends Viral 92

Cision

MAY 11, 2016

to viral social media campaigns. . In order to be successful in this industry, communication professionals need to be proficient in both traditional media and social media. It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years.

Television 120

Television Travel Tourism Pitching 120

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 82

Nonprofit Viral Social Media Resources 82

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. What about you?

Viral 40

Viral Marketing Web Big Data 40

NewsWhip

MARCH 31, 2021

We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

SEPTEMBER 25, 2024

And then the second thing I’m noticing, which I talked about with Britt, is that it seems like these mid-sized publishers are definitely being affected by Google and these changes. So yeah, I think follow-ups definitely fit within that because there are probably people at a news desk who are busier than others, right?

Media 77

Media SEO Pitching Digital PR 77

NewsWhip

MAY 12, 2021

Choosing how to distribute social media campaigns | 22:59-23:51. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Super Bowl content planning | 15:01-17:25. Engagement metrics that matter | 20:47-22:28.

Trends 78

Trends Branding Brand Reddit 78