Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because social promotion is pay-to-play, utilizing a tactic like A/B testing can be a very shrewd and economical way to optimize the effectiveness of your paid promotion.

Social Media 84

Social Media Media Customer Service Measurement 84

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Time will tell, but definitely one to watch. How effective is video on social media? . An ode to the new BeReal app? Facebook splits its news feed .

Instagram 118

Instagram Social Media Video Facebook 118

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Branding Brand How To 104

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Look at the optics.

Social Media 105

Social Media Ethics Trends Viral 105

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Definitely not. Social media is a powerful communications tool that presents many wonderful opportunities. But what if a hashtag campaign targeting your organization is launched by someone else? A coincidence?

Case Study 232

Case Study Crisis Twitter Viral 232

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I It definitely gives us an edge.”.

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. We’re not surprised that this one resonated so well on social media – great work Deliveroo! Lego have commissioned a 15-acre maze design at York Maze to celebrate their 90 th anniversary!

Social Media 62

Social Media Media Viral B2C 62

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. Instagram looks like a wash with neither politician emphasizing the social media tool. Turning to Twitter ….

Instagram 98

Instagram Mobile Social Media Construction 98

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. So within a matter of minutes of publication, we’ll have an idea of what’s pre-viral, as it were, what everyone’s going to be sharing in the next few hours.

Data 136

Data Pinterest Facebook Viral 136

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Those that said the media is “sometimes” objective: Politics on the sleeve. “ Blame social media. Experience matters.

Survey 165

Survey Data Media Ethics 165

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Cision

MAY 11, 2016

to viral social media campaigns. . In order to be successful in this industry, communication professionals need to be proficient in both traditional media and social media. It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years.

Television 120

Television Travel Tourism Pitching 120

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Publicity 93

Publicity Banking YouTube Social Media 93

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Shift Communications

JANUARY 12, 2018

In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. When ideating larger campaigns, we will need to think more than ever about creating an integrated experience. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

MARCH 31, 2021

We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Bryan: Definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Tap into the right times to post.

Facebook 62

Facebook Social Media Video Viral 62

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Introducing yourself to media these days is easy with social media. It’s not wise to stir up a negative story to get media coverage for a business. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire.

Banking 100

Banking Media Local Survey 100

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. McDonald’s recently released a new recruitment campaign that definitely caught our eye! The posters have been displayed throughout London and also across social media and have received an overwhelming response.

Social Media 71

Social Media B2C Viral Trends 71

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? A good video camera is definitely important, but don’t break the bank for one. in Communication program.

Video 95

Video Facebook Twitter Viral 95

Konnect Agency

NOVEMBER 16, 2022

Consider Where the Video will Live – with the boundaries of earned media and social media constantly blurring, keep in mind that your video may appear across multiple media platforms like online websites, a publication’s social media channels, and even broadcast (hello late night TV and the 5 o’clock news).

Video 52

Video Agency Viral Nonprofit 52

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Buzzstream

DECEMBER 30, 2024

I might use a social media tool depending on my target demographic. Thats definitely how weve been able to, to cut through the noise because obviously, journalists will just get the same tips, just written slightly differently. which went insanely viral, and has just under one thousand linking root domains today.

Pitching 62

Pitching Trends Google Data 62

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

Media 74

Media Viral Video Newspapers 74