Sword and the Script

MARCH 27, 2018

The things that make headlines are those we don’t expect – which by definition means the news covers the outliers. For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. 1) There is a genuine lack of substance in news. The alternative?

Media Relations 85

Media Relations Media Trade Shows Journalism 85

PR Fuel

AUGUST 23, 2020

Some of the sub-categories of entertainment that you may be interested in hearing about include news and talk shows, movies, music, performing arts, television, and so much more. Clearly, investing in a PR newswire for journalists can definitely help streamline your media process and reporting. Why Do Press Releases Matter?

Biotechnology 82

Biotechnology Agriculture Sports Local 82

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. I’m proud of the work our team at Transport Topics has done in trade show coverage. Now, I see a similar environment can be applied toward fleet techs and OEMs. A space to watch, for sure. What story or stories are you most proud of?

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. Looking at the numbers. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

5W PR

MARCH 28, 2018

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. Between the food and beverage, personal care, household and beauty industries, it’s clear that clean eating is definitely having a moment.

Retail 60

Retail Trade Shows Consumer Trends 60

PR 20/20

FEBRUARY 7, 2019

A: My past experiences definitely shaped my views quite a bit. I’ve definitely brought that knowledge to all of my roles since then—that feeling of starting with a blank slate and that anything is possible, but ultimately, letting the data prove out where to invest. A: Definitely.

Marketing 74

Marketing SEO Trade Shows Technology 74

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), While every client’s definition of success is different, we believe in demonstrating PR’s true impact across paid, earned and owned channels. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In the course of my networking this week, I’ve had a number of conversations about leads. The process and techniques for effectively attracting leads, and converting leads, varies greatly from business to business.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

JANUARY 8, 2019

But you’ll definitely have better predictions and if you work at it over time, you’ll start to build a list of active customers ready and willing to participate. Weave the call to action (CTA) into your newsletter, your NPS score, put an alert in whatever app your selling, or do a dedicate email send.

B2B 82

B2B Media eBook Interviews 82

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices.

Mobile 60

Mobile Study Survey Marketing 60

The Hoffman Agency

MARCH 6, 2024

Specific to multinationals, I have often found that certain voices and definitions of inclusion are louder than others. We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and trade shows.

Handbook 36

Handbook Trade Shows Employee Nonprofit 36

MaccaPR

FEBRUARY 10, 2015

What would happen if rather than pronouncing definitive answers from your company experts, you had the humility to invite answers from the people who may know your products and services best – your customers? I’m locking myself in my room and not leaving until I figure out how to use my Tumblr. I have lots of questions, help me.”

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JANUARY 19, 2023

Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S. trade show held since 2020) generated lots of automotive and mobility news.

Automotive 81

Automotive Transportation Technology System 81

Contently - Strategy

SEPTEMBER 10, 2020

One point that I definitely hit on is this point around authenticity, and making sure that marketing messages feel real and they’re genuine and they’re not just sort of manufactured, or feel their culture jacking in any way, shape, or form. We can’t do trade shows, can’t do in person events.

Brand 102

Brand Branding Marketing Facebook 102

The Hoffman Agency

MARCH 11, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Brand 36