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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Can you be pitched via these channels?

Pitching 275
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The pair provided a demo and answered questions I had. This isn’t a new problem. Everyone knows it. AI hallucinations still get headlines.

Software 176
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How to Write a Media Pitch: 7 Proven Tips + Examples

Presspage

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. Nail your subject line Your pitch lives or dies in the inbox.

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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170
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Why AI won’t Replace PR

Flack's Revenge

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., The demos were pretty incredible (you can check them out in the video link above). Can we expect an army of PR writing and pitching flack-bots any time soon? He painted an awe-inspiring picture of the state and direction of AI. And the result will be?

Insurance 234
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Podcast: How AI and ChatGPT are Transforming Public Relations

Sword and the Script

The point is, a regular readers know, I’ve spent a lot of time interviewing technologists, watching the tech being demo-ed and generally thinking about PR technology — all in an effort to distill the buzzwords and explain what this means for PR pros. Challenges Will AI take your job away? Where are we going with AI in PR?

Publicity 214
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Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. Follow up on your pitches and stories so we can cultivate a working relationship. How do you prefer to receive pitches? Can you be pitched via these channels? Why/ Why not?

Pitching 120