ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively. The best way to measure PR is by the number of interviews secured. Quantity over quality? We don’t think so.

Skype 149

Skype Interviews Viral B2B 149

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

MAY 7, 2019

Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Register for a demo?

Google 156

Google Banking Engineering Web 156

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. SCHEDULE A DEMO. In that way, Marketing hasn’t changed at all.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

NOVEMBER 29, 2018

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Analytics 105

Analytics Data Trends Marketing 105

Critical Mention

OCTOBER 29, 2018

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Sports 117

Sports Film Television Transportation 117

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

MAY 28, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Marketing 71

Marketing Social Media Tools Course 71

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. SCHEDULE A DEMO. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC.

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. SCHEDULE A DEMO. In that way, Marketing hasn’t changed at all.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. In journalism, reporters are never outright paid for favorable articles. Sure, they may accept free lunches or attend free events, but the idea of money exchanging hands in journalism smacks of corruption. Do we really want that? What do you think?

Blogging 80

Blogging Twitter Facebook Measurement 80

Sword and the Script

AUGUST 13, 2019

(Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ). 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip."

Pitching 111

Pitching Facebook Twitter Interviews 111

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

OnePitch

APRIL 14, 2022

What’s your best tip for measuring PR? Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What’s your best tip for measuring PR for broadcast coverage? What goes on inside the newsroom is a mystery to most companies seeking exposure.

Strategy 52

Strategy Interviews Pitching Energy 52

Buzzstream

JANUARY 7, 2025

This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable). That’s something worth measuring. 21 Almost half of the respondents reported seeing measurable results from a digital PR campaign after 3-6 months.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

APRIL 13, 2025

This aligns with our State of Digital PR report , where measuring impact was the most challenging aspect. This spontaneity can cause problems when testing and measuring success (which youll see in the next section). Fewer (41%) try to build links to product pages, and very few are looking to build links to sales/demo pages.

Report 71

Report Trends SEO Measurement 71

ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. The Wall Street Journal calls him a top influencer on the web. I measure my productivity and outputs in many different ways. I'm either on or off. Prayer and meditation.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JANUARY 7, 2025

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. A lack of marketing measurement expertise? You have to stay very close.

Measurement 173

Measurement Marketing B2B Survey 173

Buzzstream

APRIL 13, 2025

This aligns with our State of Digital PR report , where measuring impact was the most challenging aspect. This spontaneity can cause problems when testing and measuring success (which youll see in the next section). Fewer (41%) try to build links to product pages, and very few are looking to build links to sales/demo pages.

Report 96

Report Trends SEO Measurement 96