Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). You should know the reporter and publication, and tailor the pitch. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Bianchi Biz Blog

AUGUST 8, 2022

I once stood in line in a facsimile of a prison camp run by North Korean soldiers while waiting for a demo of a game set in a world where North Korea invaded and occupied the United States. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Technology 93

Technology Meeting Media Analytics 93

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. What advice do you have for PR people that want to pitch you? For that effort, I earned my first Gold Kenneth R.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC.

Software 150

Software Case Study Advertising Advertising 150

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. CLICK HERE TO REQUEST A DEMO OR CONSULTATION The post Crisis Comms, AI and Ethics: January Roundup first appeared on Burrelles.

Ethics 97

Ethics Crisis Transportation Airlines 97

Bianchi Biz Blog

OCTOBER 11, 2022

But I did with the intent of using it for my demo tape to submit to other news stations to try and get an on-air job. How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018.

Automotive 63

Automotive Meeting Media Journalism 63

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana.

Technology 14

Technology Company Software Marketing 14

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. According to Search Engine Journal, SEO leads have a 14.6 We have an innate desire to be entertained, informed, inspired and even outraged. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

MARCH 22, 2016

Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Whether or not there will be changes to “old school” journalism are yet to be seen – but the ad model driving the news is not lost on those putting the stories in front of you each day.

Privacy 60

Privacy Hotels Film Data 60

Beyond PR

APRIL 26, 2016

Before you can begin pitching the media, though, you have to know who they are. Sponsoring, booking a booth, hosting a giveaway, and demoing your product at local events are other great ways to support the community while simultaneously promoting your small business. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 b) Is Your Press Release Pitch Guilty of Information Overload? billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Bad Pitch Blog

NOVEMBER 29, 2009

Did you send the same pitch to everyone? I have secured placements and features for clients with national and international broadcast media that includes CNN, Bloomberg News, New York Times , Hustler (kidding) and Wall Street Journal … ? Did you tell your clients not to be prepared for interviews?

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 103

Media Radio Print Newspapers 103

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. I'm either on or off. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

APRIL 11, 2016

The Dish left the blogosphere a year ago and now Andrew has decided to return to long-form journalism. In CNW’s latest Meet the Press , she shares her PR pitch tips and discusses what it’s like to cover the new Federal government. Andrew previously worked and ran “The Dish” as their blogger-in-chief.

Media 40

Media Travel Enterprise Policies 40

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. No ‘spray-and-pray’ allowed ! Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 17, 2024

Reporters open 46% of pitches they receive and respond to 3.43% PR is hard work and its only getting harder because of all the noise. Read more: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters 9. Thats according to a new paper published in a peer-reviewed journal by two academics Gary L.

B2B 100

B2B Marketing Communications Survey 100

Buzzstream

FEBRUARY 20, 2025

And they have a more compelling pitch when the pitch is, Hey, we want to buy placements saying we’re a marketplace that connects publishers and blah, blah, blah, blah, blah. So, like a bunch of link marketplaces, you’ll go in and see Forbes, Hubspot, and Wallstreet Journal.

SEO 77

SEO Google Local Engineering 77