Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Some of these syndications, or “pick-ups” are better than others. Meltwater beats earnings.

Software 150

Software Case Study Advertising Advertising 150

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 60

How To Media Analytics Television 60

Critical Mention

JULY 16, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO. Until next time! Critical Mention. Eric Lebowitz. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 60

Media Marketing Analytics Television 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 4) October 22, 2014: Gorkana. 5) March 23, 2015: Viralheat.

Technology 14

Technology Company Software Marketing 14

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. Curate your content into segments for specific audiences.

Financial 61

Financial Banking Content Marketing Writing 61

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 80

Blogging Twitter Facebook Measurement 80

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the benefits of a broadcast placement rather than a digital/print one? What goes on inside the newsroom is a mystery to most companies seeking exposure. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103