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If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech tradeshows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.
Several studies suggest businesses plan to invest in public relations in 2018. Specifically, mediarelations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. Give our services a try. Talk to Us !
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about mediarelations.
Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of mediarelations. If Starbucks can sell CDs, why can’t you sell or demo your products in yoga studios, amusement parks, emergency rooms, movie theatre lobbies, elevators, TSA check-points or jazz piano bars?
This year, more than 300 automotive-related exhibitors showed their wares at CES, and countless other suppliers attended to network with customers, meet new suppliers, identify potential partners and gather industry intelligence and insight. tradeshow held since 2020) generated lots of automotive and mobility news.
Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring. Marketing be nimble.
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