This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I am often asked by clients how to build tradeshow buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. Polished speakers pitching at timed intervals drew audiences. A few tactics stood out.
In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech tradeshows. Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Your main objective?
6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations.
For example, you might want to announce an upcoming tradeshow or conference. Maybe you want to add a product demo video or trailer for an upcoming event. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. million square feet of exhibit space.
Tradeshows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your tradeshow presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
With such a high concentration of news and innovation in one place, it’s no surprise that tradeshows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a tradeshow. General (positive) show commentary. Live demos or interviews.
Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Marketing be nimble.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content