Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. Measurement templates. Reddit data.

Reddit 180

Reddit Software B2B Technology 180

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Get more Digital PR Tips in your inbox every week.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Of the other half who did, only 38% had documented their strategy. A good social media dashboard is essential. And if you have no measurable goals set at the start, how can you measure success?

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Only 30% of marketers have a documented content strategy in place. Get the Digital PR Tips Newsletter each week. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . I’ve long been a big fan of Buffer for scheduling social media content across a range of sites. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Are you a PR pro? Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Measuring ROI of Content Marketing. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148