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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. The trick to getting good content from an AI service is to learn how to write excellent prompts. Set measurable goals and start tracking right away.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60
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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success.

How To 176
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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Terms are not disclosed.

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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? It measures and indicates activity, not influence. Think of ways to let your employees shine. Digital PR'

Agency 100
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150. Notified adds coverage books.

Software 122