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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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Emerging Trends In Water Park Public Relations Strategies

5W PR

Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever. According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates.

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Beyond the Jitters: Embracing the Post-Grad Leap Into Digital PR

The Hoffman Agency

Fast-forward to my senior year, and after countless hours scrolling on LinkedIn, I circled back to Hoffman and was delighted to see that they were looking for a Digital Intern for the summer. It’s a whirlwind of excitement, nervous energy and the inevitable “ what am I doing?” Why digital PR?

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

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State of Digital PR Report (2025)

Buzzstream

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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The Benefits of Mentoring an Intern

Solo PR Pro

Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern. An intern brings new energy, ideas and a fresh perspective to your practice – I like to say they keep me young! The Biggest Benefit – Fulfillment.