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If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.
At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digitalPR, Victoria Schmid. DigitalPRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, DigitalPR Manager at Journey Further.
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digitalPR is over $1,000.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It is not advisable to have an employee of a communications firm present in the interview situation. For instance Google and Microsoft both have large data centers in Finland.
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digitalPR is over $1,000.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. quickly, but then you take it in other directions as well, like how much energy usage. In the digitalPR space is also jumping on these things.
AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. For instance, here it is helping me find data sources for a city study , a very popular digitalPR campaign strategy. We also reviewed link building tools , digitalPR tools , and blogger outreach tools.
And if they aren’t top 1%, he doesn’t do the interview. So, you know, number one, building that deep brand authority, if you have the energy to invest your resources into this, the spinoff capabilities from one 40-minute episode, how many blogs? So interview them, pay attention to your consumption rates.
Raf Weverbergh , founder of PR agency FINN. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post. Raf recently also got interviewed about this in the Wag The Dog Podcast. Directing your energy on creating value instead of waste is the direct route to higher profitability.
Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Get weekly exclusives (find a celebrity, conduct the interview etc.). Keep an eye out for breaking stories. Get source quotes .
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! Tell me a little bit about that.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.
. == About GoCompare.com GoCompare.com is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs. For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment.
I have bags of energy, drive and motivation but get very frustrated with myself when I misdirect it. I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others. This did not work for me. I’m a perfectionist and hate wasting time. This list was endless. I’d appreciate that.
Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. PR (and related disciplines) value and knowledge curation.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., It was a digitalPR piece. I did a poll on digitalPR specifically.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. And as freelancers invest energy into building their own personal brands on social media as a way to grow their audience (and income), were seeing more of these writers become influencers in their own right.
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