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Reputation Management and Digital PR

The Proactive Report

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

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5 Winning Tactics For Digital PR During an Election

Buzzstream

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

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State of Digital PR Report (2025)

Buzzstream

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. It is not advisable to have an employee of a communications firm present in the interview situation. For instance Google and Microsoft both have large data centers in Finland.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78
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The 9 Best Media Databases Reviewed By Our Experts (2024)

Buzzstream

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

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