Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Do they, were they pitched to you?

Pitching 62

Pitching Energy Journalism Newspapers 62

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. quickly, but then you take it in other directions as well, like how much energy usage. In the digital PR space is also jumping on these things.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Buzzstream

AUGUST 12, 2024

AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. for Writing a Pitch PressPal is an AI-powered tool from MuckRack. AI is here to stay. PressPal.ai

Tools 62

Tools Pitching Google Writing 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

Buzzstream

MAY 2, 2024

And we spent so much time and energy trying to identify like those drop off points and those critical pages on our site that maybe are not as obvious. And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. At least initially. And I agree with you.

Internal 118

Internal International Insurance Insurance 118

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Directing your energy on creating value instead of waste is the direct route to higher profitability.

How To 60

How To Software System Employee 60

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. PR (and related disciplines) value and knowledge curation. Mindfulness regarding time and energy. They all share freely and all see the benefit.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., It was a digital PR piece. I did a poll on digital PR specifically.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

Britt Klontz | Founder, Digital PR Consultant | Vada Communications 4. For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). You cant do this intelligently when pitching 500 media outlets.

Marketing 216

Marketing Content Marketing Data Pitching 216