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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

Viral 62
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

Analytics 100
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

Analytics 100
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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78
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State of Digital PR Report (2025)

Buzzstream

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

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Creative Content That Works with Darren Kingman

Buzzstream

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing.

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Five Habits That Improve a PR Pro’s Productivity

Landis PR

Spend a week or two paying close attention to your energy and focus levels throughout the day, and use those insights to identify your best working time for priority projects. Nix the To-Do List Lists are essential – how would we PR pros ever manage without them?

Energy 64