This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digitalPR is over $1,000.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digitalPR, SEO, and content marketing agency. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing.
Spend a week or two paying close attention to your energy and focus levels throughout the day, and use those insights to identify your best working time for priority projects. Nix the To-Do List Lists are essential – how would we PR pros ever manage without them?
And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact.
AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. For instance, here it is helping me find data sources for a city study , a very popular digitalPR campaign strategy. Tip: No matter what, you’ll want to edit anything an AI tool writes for you. AI is here to stay.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices.
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digitalPR is over $1,000.
Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. So when writing your pitches, avoid including too much fluff or making them dig for the main story. You get the gist.
It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Directing your energy on creating value instead of waste is the direct route to higher profitability. One of the most effective, however, is the Post-up technique. Failure demand.
That DigitalPR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Actually, they don’t spend a lot of time writing up studies at all. Louise (@louisevparker) May 7, 2021.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! As a reporter.
Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.
I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digitalPR (distractions I would wager the majority of people reading this post will be familiar with).
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.
Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.
More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. PR (and related disciplines) value and knowledge curation. Mindfulness regarding time and energy. “Writing makes me aware. Start a blog because you love to write. . “How?
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., What made you decide to write a book? And I thought like, why not write a book?
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. the temptation to rely increasing on AI-created content will become overwhelming.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content