Digital PR Ethics Pitching 
Buzzstream
APRIL 2, 2025
.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.
Buzzstream
MAY 2, 2024
In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.
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PRSay
SEPTEMBER 27, 2016
Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. We haven’t had that.
Prowly
FEBRUARY 18, 2025
One successful PR campaign is Spotify's Wrapped , where they allow users to show their favorite artists and tracks of each year, leaning into users' needs for social sharing and individuality. #3 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Because people buy stories, not sales pitches.
5W PR
JUNE 6, 2022
That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. Digital PR.
Buzzstream
FEBRUARY 9, 2024
White hat link building is building links ethically and adhering to Google’s Link Spam policies. Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. How to Pitch: Pitching infographics is all about the connection to the site.
The Proactive Report
JANUARY 30, 2015
Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . However, there are changes here too.
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