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Owning In-House Digital PR with Victoria Schmid from KURU Footwear

Buzzstream

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

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How to Create a Media Kit

5W PR

There’s no reason to stress about typos that were printed on 100 physical copies of materials. A digital media kit also gives complete control over the media that journalists will use in their coverage of a brand. it can exercise some control over who chooses to write about and how they portray the brand.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. Let’s imagine, for the sake of this exercise, that you have an upcoming event about content marketing with a high profile author as the main guest. Where do you start?

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

If a study reveals that ‘1 in 4 Brits exercise for mental health reasons’, write that as your subject line rather than a pun-filled cliché. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. . Get to the point and avoid fluff or trying to be too clever.

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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Repeat this exercise until you have at least 25 subject lines – I guarantee there’ll be a good one in there.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

Hot off the printed press. All the exercises and activities I want to do with my family. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. All 160 episodes since July 2014. Jab Jab, right hook. The man’s crushing it. Sign Up Now.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

H: What about the print quality? L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? . #7 There were points when I thought the whole endeavour was just a huge exercise in procrastination. I made sure I ate well, slept adequately and exercised daily, mainly running.

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