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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Content with relevant images gets 94% more views than content without relevant images.

Training 100
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#DigitalPR Chat 2/12 Visual Content

The Proactive Report

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Content with relevant images gets 94% more views than content without relevant images.

Training 100
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Reimagining Hero Content with Amber Carnegie of Verve Search

Buzzstream

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

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23 Digital PR Examples and Strategys That Work Today

Buzzstream

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.