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I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Content with relevant images gets 94% more views than content without relevant images.
Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. There are many examples of high quality images being created on smartphones: the film “Tangerine” was shot on an iPhone. Content with relevant images gets 94% more views than content without relevant images.
Not according to Amber Carnegie , Creative Lead from UK-based digitalPR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digitalPR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
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