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With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
In the current climate of link building and digitalPR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . have a wealth of information on local authorities, public bodies, crime rates and stop and search information. . In the UK, data.gov.uk and police.gov.uk Scraping sites.
Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric.
Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Unfortunately, Cruise had several high-profile mishaps (accidents, blocking emergency vehicles, driving into roadwork areas, etc.)
Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Digital marketing- and social media agencies. Nonprofit organisations.
Any former journalist who has leaped into digitalPR immediately gets my attention. We do a lot of filming. And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
What is your idea of PR nirvana? I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?
(In case you missed it, I spoke at PR News’ DigitalPR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Clearly, video for PR is a theme in our office this week!). Why not turn those photos into slideshows? (We
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