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How to Set Up a B2B Facebook Advertising Campaign

The Hoffman Agency

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

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How to Get On in New Communications: Be Nice

ZudePR

“Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel. “How? They’ll simply go look for the answer (and find it) elsewhere.

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7 PR Blogs You Should Be Following

Critical Mention

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.