The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. What information they’re looking for.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. What information they’re looking for.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. The focus was more on quality of content. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Contact details – the lack of contact information on news content is still the number one complaint from reporters.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are now four times more likely to ignore information that doesn’t fit their view of events. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC Need help? The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. The post 5 Digital PR Tips to Boost Your Business appeared first on Meritus Media.

Digital PR 100

Digital PR System Video Twitter 100

5W PR

OCTOBER 18, 2024

That means creating high-quality content that is informative, engaging, and relevant to the target audience. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use analytics tools to track the performance of PR and digital marketing campaigns.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

The Proactive Report

DECEMBER 24, 2014

percent access content/information. Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' If your immediate reaction is ‘games, of course’, think again.

Mobile 201

Mobile Strategy Web Consumer 201

Rock the Status Quo

FEBRUARY 23, 2015

It fills up your brain with juicy little pieces of information that seem to pop out front-and-center right when you need them. INFOGRAPHIC: Essentials of Highly Effective Content Marketing for Nonprofits from FusionSpark Media (Free bonus with [no] purchase – don’t count this in the ten eBooks!) Digital PR'

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

The Proactive Report

JULY 31, 2017

They’re looking for information about how to solve a problem or find out more about the brand or product. We tend to trust information from others “just like us.”. It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources. STEP ONE OF THE CUSTOMER JOURNEY.

Engineering 188

Engineering Interviews Infographics Social Media 188

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. B2B buyers are looking for information that will help them with their business issues. Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.

B2B 100

B2B Infographics B2C Case Study 100

5W PR

NOVEMBER 19, 2021

The results are often a sharp increase in audience response on the day or week of the PR push, followed by a sharp decrease. Businesses can build a devoted following using content marketing that is informative and compelling. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. PRs appreciate Cision’s targeted search functionality. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

JULY 3, 2018

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Since 1907, Pirelli has also been a key sponsor in sports competitions. PressPage Pit Crew.

Infographics 90

Infographics Fashion Energy Sports 90

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Proactive Report

OCTOBER 19, 2015

The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. The BBC article lists these five basic skills: Manage information. The US is also experiencing a lack of digital skills and it’s having a profound effect on business. Digital etiquette.

Communications 100

Communications Training Web Analytics 100

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” Infographics are liked and shared on social media 3X more than other any other type of content. Write content that gives them the news and information they need. For more Digital PR Tips s ubscribe here.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are now four times more likely to ignore information that doesn’t fit their view of events. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

The Proactive Report

MARCH 27, 2018

million more analysts and leaders needed to make use of the information big data supplies. Take a look at the marketing and PR jobs posted on sites like Indeed, Glass Door or even LinkedIn, and you’ll find these words cropping up in a large percentage of the ads. Informed Decision Making Instead of Trial and Error.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A5: News media need visuals to do their job – to inform the public. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. A5: News media need visuals to do their job – to inform the public. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Presspage

NOVEMBER 10, 2017

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. The Google blog gave these questions as a guideline for creating trustworthy content: Would you trust the information presented in this article? Owned Links.

Google 113

Google Guidelines Web B2C 113

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. For more information, read Should you custom-build an online newsroom—or buy one off the shelf? Make or buy?

Local 89

Local SEO Engineering Web 89

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Fake Personalization.

Data 120

Data SEO Groups Pitching 120

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Don’t miss this one! Tell me a little bit about that.

Pitching 62

Pitching Energy Journalism Newspapers 62

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Answer: Its’ the ability to interpret, negotiate, and make meaning from information presented in the form of an image. Content with relevant images gets 94% more views than content without relevant images.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Answer: Its’ the ability to interpret, negotiate, and make meaning from information presented in the form of an image. Content with relevant images gets 94% more views than content without relevant images.

Training 100

Training Film Infographics Examples 100