Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

SEPTEMBER 3, 2024

Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. When we interviewed Will Hobson , he mentioned how journalists reuse their subject line as the headline of their pitch. But there’s a fine line between value and coming off as too advertorial.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Get my Digital PR Tips Newsletter. How do Journalists use Twitter? Follow me on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Branding Brand 100

Lauri Pehar Borsh

FEBRUARY 18, 2019

Watch Pattie’s interview with BNN’s The Street. The post Growing your personal brand on social media appeared first on Laurie Pehar Borsh Digital PR. Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media.

Social Media 60

Social Media Branding Brand Media 60

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. What does it take to really crush sales quotas in 2022? Sales is changing. Customers are upgrading and updating everything from technology to influence.

Strategy 52

Strategy Insurance Insurance Training 52

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re transparent in your methodology, Then you’re kind of appealing to the investigative journalism side of what a journalist does.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo).

Technology 14

Technology Company Software Marketing 14

Lauri Pehar Borsh

FEBRUARY 18, 2017

Watch Pattie’s interview with BNN’s The Street. Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Branding Brand Media 60

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Buzzstream

MARCH 19, 2025

I mean, again, in the same way to make a connection to journalists and journalism relationships. And if they aren’t top 1%, he doesn’t do the interview. So interview them, pay attention to your consumption rates. And that’s organic growth, which is always so much more powerful. Same thing. And I was okay.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. We’re selling SEO software.

Brand 62

Brand Branding SEO Data 62

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Branding Brand Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend.

Social Media 60

Social Media Branding Brand Media 60

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. So I had like a journalism line. I could have ended up in any way, but I got an offer from, um, but when the first office I got was from a journalism university in Australia, um, called RMIT, which is based in Melbourne. I had economics.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

DECEMBER 6, 2024

Two hours is often a lifetime in the journalism industry. My take is that since the tool skews more toward traditional PR with options for giveaways and sponsorships, it is great for larger teams looking to expand their online footprint. They are helpful, friendly, and very timely. Why might it not be the best fit? Who is it best for?

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Don’t miss this one! As a reporter.

Pitching 62

Pitching Energy Journalism Newspapers 62

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Doctor Spin

OCTOBER 25, 2024

Developing a unified definition of digital transformation. Defining digital transformation: Results from expert interviews. link] Future Research Directions There is a call for more practice-oriented research to address the remaining challenges and explore new themes in digital transformation. Technovation, 102, 102217.

Financial 52

Financial eBook Journalism Big Data 52

Buzzstream

APRIL 9, 2025

So it was editors getting in touch, asking questions or interviewees with information or set interviews. It’s also the type of journalism that someone covers. I feel like that’s the kind of thing that you don’t get, on, on the PR side, a lot of it is media database based work, right? All of that kind of stuff.

Pitching 62

Pitching Journalism Instagram SEO 62

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

Doctor Spin

OCTOBER 25, 2024

Developing a unified definition of digital transformation. Defining digital transformation: Results from expert interviews. link] Future Research Directions There is a call for more practice-oriented research to address the remaining challenges and explore new themes in digital transformation. Technovation, 102, 102217.

Leadership 52

Leadership eBook Technology Analytics 52

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah. I can do that.

Digital PR 62

Digital PR SEO Pitching Strategy 62