Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. Favorite Social Media Platforms.

Social Media 100

Social Media Company Media Study 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. Connect on LinkedIn. Get the Digital PR Tips Newsletter. The post 3 Digital Tools That Improve PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Again, there are many available to pick from.

Tools 207

Tools Analytics Google Measurement 207

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. However, paid social media is a significant growth area.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. LinkedIn is perfect for this. Here’s a snapshot of my recent posts on LinkedIn and how they’ve boosted reach. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Do they have a LinkedIn account. Get the Digital PR Tips newsletter. If you use MuckRack are they listed there?

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Distributed intelligently via social media.

Strategy 149

Strategy B2C SEO Social Media 149

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. I want the PR insider to be something that everybody can use, from somebody who’s still in university doing a PR degree to a head of PR role or PR director.” He also runs a successful digital PR course.

Digital PR 62

Digital PR SEO Web Resources 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

SEPTEMBER 5, 2017

Ideally, you should have as many digital channels as possible at your disposal. However, when it comes to effectiveness, most marketers prefer their own website, email and social media channels for distributing content and maximizing their reach. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. LinkedIn has groups for almost any type of business, interest, or profession. You can create your own groups on social media and build a community of engaged followers. Many reporters are on Twitter and LinkedIn.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

JUNE 26, 2017

Connect on LinkedIn. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Watch the video for the full explanation of how and why it works. Call 888 243 3470. Follow me on Twitter.

Google 149

Google Guidelines SEO Digital PR 149

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

The Hoffman Agency

AUGUST 7, 2024

Fast-forward to my senior year, and after countless hours scrolling on LinkedIn, I circled back to Hoffman and was delighted to see that they were looking for a Digital Intern for the summer. Why digital PR? As someone who is passionate about social media, it’s crazy to see how much it’s changed in a decade.

Digital PR 69

Digital PR Energy Travel Internal 69

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

DECEMBER 4, 2018

Connect on LinkedIn. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JUNE 4, 2018

But until now you’ve never had access to data about the actual people using your website or following you on social media. You can contrast and compare your social media analytics with your site data and build a very accurate persona of your ideal customer, reader or prospect. Get the Digital PR Tips newsletter each week.

Analytics 127

Analytics Data Exercises Social Media 127

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

APRIL 7, 2022

percent) invest in website optimization, digital media, and search (69 percent). A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Social media platforms add features and change algorithms frequently your social media strategy must be constantly adjusted.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. Most brands approach influencer marketing as either earned or paid media. Use your social media monitoring tool to find them. Connect on LinkedIn. Subscribe to the Digital PR Tips newsletter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Create personal and business sites that you manage where possible – on all search platforms and in social media. Be present on key social media platforms, and post proactively. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google.

Reputation 185

Reputation SEO Web Community 185

Buzzstream

JUNE 17, 2024

Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix. And like them or not, if you are serious about digital PR or starting a link building strategy, you need email outreach. LinkedIn is better for finding B2B site emails.

How To 123

How To Travel Digital PR Google 123

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

The Proactive Report

JUNE 17, 2018

2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Connect on LinkedIn. Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

B2C 157

B2C Study Exercises Sports 157