Agility PR Solutions

SEPTEMBER 12, 2022

We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. Earned media value is a very useful metric. Understanding it is vital to running any digital campaign, especially if you’re using UGC or […].

Measurement 86

Measurement How To Media Digital PR 86

5W PR

MARCH 22, 2025

PR materials should explain instructor qualifications, safety measures, and risk management procedures. PR materials can highlight these credentials to demonstrate program quality and professionalism. The Professional Ski Instructors of America requires adaptive skiing instructors to complete specialized certification programs.

Strategy 78

Strategy Sports Training Transportation 78

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. Forrester Research).

Media 0

Media Media Relations LinkedIn Digital PR 0

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Users can track and share media mentions on the go. Measurement templates.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

FEBRUARY 23, 2021

Many of the PR media monitoring tools use domain authority as a measure of coverage quality. Rand Fishkin, who founded Moz, and was one of several co-inventors of DA, agrees : “That’s why digital PR has such amazing (but hard to measure) ROI: getting on podcasts, blogs, news sites, social feeds, webinars, etc.

SEO 139

SEO Engineering Google Study 139

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). The Challenge. The growth will come from new deliverables. What’s Driving the Growth?

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). The Challenge. The growth will come from new deliverables. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). The Challenge. The growth will come from new deliverables. What’s Driving the Growth?

Industry 100

Industry Measurement SEO Corporate 100

PR News

APRIL 19, 2018

At this week’s PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based “coverage model” of communications toward a “community and conversation influencer” model, in which the communications focus is on community building among select influencers.

Community 93

Community Conference Measurement Media Relations 93

5W PR

MARCH 19, 2020

A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics. Returns on Impressions, Media Impact, Target Investment or Earned Media. Measuring Social Media Impact. Surveys and Focus Groups.

Publicity 97

Publicity Survey Measurement Groups 97

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

5W PR

OCTOBER 9, 2024

PR professionals collaborate with media outlets, influencers, and key stakeholders to disseminate positive messages about a brand. Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 76

Radio Customer Service Small Business Analytics 76

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. And if you consider committing to digital marketing, growing your “list” (those people who want to receive your email communication) should be a priority.

Social Media 75

Social Media SEO Media Local 75

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Notified by Intrado added “coverage books” to its PR platform. Million and Eyes the U.S. Since editorial coverage cannot be purchased, it can’t be controlled.

Software 149

Software Case Study Advertising Advertising 149

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand.

Agency 62

Agency Case Study How To Crisis 62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Hotels 40

Hotels Conference Analytics Sports 40

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

DECEMBER 5, 2018

Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. PR companies will be able to work with businesses to measure the success of their strategies along the way and improve the chances of long-term success.

Consumer 74

Consumer Publicity How To Marketing 74

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , PR Newswire , O’Dwyer ). 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

Brand 68

Brand Branding Publicity Fashion 68

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. The post Make PR Great Again. appeared first on PR News Blog.

Pitching 48

Pitching Media Relations Blogging Communications 48

Burrelles Fresh Ideas

AUGUST 2, 2023

Complementary role with digital media While digital media has become increasingly dominant, broadcast media should not be seen as a rival but as a complementary force. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 75

Radio Television Media Local 75

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Media relations.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40