Prowly

FEBRUARY 18, 2025

One successful PR campaign is Spotify's Wrapped , where they allow users to show their favorite artists and tracks of each year, leaning into users' needs for social sharing and individuality. #3 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Because people buy stories, not sales pitches.

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Examples How To Product Launch Print 104

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data.

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Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

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How To Media Guidelines Pitching 176

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Do they, were they pitched to you?

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Pitching Energy Journalism Newspapers 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 149

Software Case Study Advertising Advertising 149

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

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Media Reddit Digital PR Tools 62

The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? Even if they’re a “print” outlet. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. A5: News media need visuals to do their job – to inform the public. No news media outlet is just one platform.

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Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q5: Why are visuals important when pitching the media? Even if they’re a “print” outlet. Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. A5: News media need visuals to do their job – to inform the public. No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 14

Technology Company Software Marketing 14

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Personal meetings, tailored pitches, and regular, respectful communication are key strategies. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices.

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Fashion Automotive Marketing Public Affairs 70

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. The first half is about her journey as a journalist into PR. The second is where we get some tactical information about pitch strategy, email crafting, and media list building. Digital PR. Amanda proved that in this chat.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

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Pitching Writing Digital PR How To 164

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. From the PRCA Digital PR Report 2015.

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How To Software System Employee 60

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

Buzzstream

DECEMBER 2, 2024

After I published my podcast with Will Hobson comparing the differences between UK and US digital PR, Ellie Sumner from Prosperity Media contacted me. She wanted to give me some insight into Australia’s budding digital PR scene. Educate clients on digital PR Digital PR is relatively new in Australia.

Digital PR 62

Digital PR Case Study Media Pitching 62

Buzzstream

NOVEMBER 13, 2024

Her approach to digital PR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR. Olivia: Yeah.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Prowly

MARCH 6, 2025

On the other hand, PR backlinks involve building relationships with journalists and outlets through media pitches, press releases, compelling content, expert quotes, and more. However, when you're working in PR, it doesnt always make sense to subscribe to a tool that focuses solely on that. Think of it as a backlink tracker.

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Strategy SEO Engineering Data 104