The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: .

Travel 98

Travel Pitching Hotels How To 98

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. Take an Original Angle.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digital PR. Pitch some fast blog post ideas related to their audience and their needs.

Real Estate 195

Real Estate Pitching B2C Fashion 195

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. You can gather all the elements – test, images and video – a reporter would need to cover the story right in your newsroom. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Use storytelling techniques to make content more memorable. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

Waxing UnLyrical

DECEMBER 11, 2013

Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Buzzstream

NOVEMBER 21, 2024

Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

MARCH 4, 2025

Personalization makes or breaks your email pitch. The CHAMP method ensures your pitch is effective. For instance, when we published our State of Digital PR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. (I

SEO 62

SEO Google Pitching Digital PR 62

Prowly

FEBRUARY 18, 2025

One successful PR campaign is Spotify's Wrapped , where they allow users to show their favorite artists and tracks of each year, leaning into users' needs for social sharing and individuality. #3 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Because people buy stories, not sales pitches.

Examples 104

Examples How To Product Launch Print 104

The Proactive Report

MAY 27, 2017

That means there are fewer reporters to pitch your stories to. And according to the Department of Labor there are 240,700 PR Specialists employed in the US. Craft a short pitch that will get the attention of the reporter/producer and link to the full data in your newsroom. Get the Digital PR Tips newsletter each week.

Media Relations 127

Media Relations Media Newspapers Radio 127

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? PR professionals must keep researching. . Does this person write on the topic you’re pitching? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

JULY 31, 2017

Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. Watch this video on how to make 10X content.

Engineering 188

Engineering Interviews Infographics Social Media 188

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. Start your week with the ideas that can boost your PR success.

How To 100

How To Media Case Study Resources 100

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Share some stories with us that will help small businesses to build a clear PR Strategy. With everyone online all the time, video became more crucial than ever for PR success.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

JULY 20, 2016

Watch this video. Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( And pitch content to influencers other than the mainstream media. So it seems that PR is actually the perfect solution for SEO.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

JUNE 20, 2015

Pitching Via Twitter. Don’t pitch them right away. When you have a relevant story angle to pitch 140 characters will probably not do the story justice. Now write a killer pitch in less than 100 characters. Report, bio & video. Get my Digital PR Tips Newsletter. Make a connection first.

Twitter 100

Twitter Media Relations How To Media 100

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR' A bit cumbersome, maybe, but crystal clear.

Branding 100

Branding Brand YouTube Social Media 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. Short-form video. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Finally, the written content is always great.

B2B 88

B2B Trends Publicity Engineering 88

Rock the Status Quo

JUNE 30, 2015

In our increasingly content-driven world, and especially in PR, great writing abilities fuel career success. Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. Brilliant, even.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. for Writing a Pitch PressPal is an AI-powered tool from MuckRack. It uses AI to write pitches based on a simple prompt. It also provides you with relevant journalists to pitch. (I PressPal.ai

Tools 62

Tools Pitching Google Digital PR 62

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Earned Media: This is where our traditional PR skills come into play. Pitching reporters is not the same as it was 10 or even 5 years ago. Content Marketing Online PR digital PR digital skills public relations'

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Content Marketing'

Corporate 100

Corporate Leadership Branding Brand 100

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

Blogging 62

Blogging Google Writing SEO 62

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. Vince Nero: I love that. Like it’s extremely rare. That’s it.

Branding 62

Branding Brand SEO Data 62

Bianchi Biz Blog

AUGUST 22, 2024

Sound PR is modeled around four core business divisions: PR & Digital PR Social Media Content Creation Events Top 3 advice for foreign companies navigating the communications environment in Italy Navigating the media and communications landscape in Italy requires understanding its unique dynamics.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. The video helps this stand out and provides another medium for information. If you plan to pitch using email, check out our email outreach templates. Although assets aren’t always available, they can make a significant impact.

Examples 62

Examples Product Launch Data Report 62