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What is digitalPR and does it need a rethink? However, now digitalPR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digitalPR strategy recognizes that the questions should be, "Did we change the conversation?"
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. Prospecting.
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from DigitalPR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.
One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digitalPR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. So, thats where reactive PR as a strategy stands out.
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
Finding great digitalPR examples , campaigns and resources takes a lot of work and time. Our State of DigitalPR survey reported content ideation as the most challenging part of digitalPR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It was a very humbling experience.
One successful PR campaign is Spotify's Wrapped , where they allow users to show their favorite artists and tracks of each year, leaning into users' needs for social sharing and individuality. #3 3 Craft a compelling narrative A successful PR campaign requires a story to back it up. Because people buy stories, not sales pitches.
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.
Luckily, there are digitalpr tools for alerts. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR?
It’s fair to say that we aren’t going to solve world issues with digitalPR campaigns alone. Earlier this year Aira began working with a UK based property rental company for digitalPR and link building and the framework helped shape our first campaign ‘Royal Rentals’. 3 – Resolution. And House Beautiful.
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.
However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the DigitalPR Explained podcast. Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. All these new people into digitalPR.
Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. No Sales Pitch. A press release is not a competition in prose writing. Be Wise.
And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. What should digitalPRs know about internal linking? Yeah I do think digitalPR is is a great link building strategy. Time spent actually configuring it.
You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Do not do the failed, traditional “Feature me please” pitch. You do not have any followers. How are you unique?
You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Do not do the failed, traditional “Feature me please” pitch. You do not have any followers. How are you unique?
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. Instead, begin with this vital tip: 1.
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. So, I thought it was the perfect opportunity for a podcast!
Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah.
On the other hand, PR backlinks involve building relationships with journalists and outlets through media pitches, press releases, compelling content, expert quotes, and more. However, when you're working in PR, it doesnt always make sense to subscribe to a tool that focuses solely on that.
Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. I highly recommend checking it out and subscribing I’ll put a link in the show notes The you have been around in the digitalPR space for a bit here. Can you tell us about going viral?
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