Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print.

Print 60

Print Newspapers Media Advertising 60

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. What are your thoughts on the Indian PR digital evolution?

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Prowly

FEBRUARY 18, 2025

MANAGE YOUR PR CAMPAIGNS WITH PROWLY #4 Use multiple channels Some of the most famous PR campaigns became popular through sheer power of presence. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104

Examples How To Product Launch Print 104

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. Journalism Social Media digital journalism digital PR'

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Bianchi Biz Blog

JUNE 27, 2024

Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth. The vast array of diverse media channels allows PR campaigns to geo-target and communicate at multiple levels.

Meeting 90

Meeting Print Marketing Local 90

Agility PR Solutions

AUGUST 17, 2020

The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.

Retail 78

Retail Print Marketing Digital PR 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Rock the Status Quo

DECEMBER 2, 2014

This is true for bloggers, media platforms, print publications – everyone who publishes any form of content. If you have an influencer outreach program as part of your digital PR tactics, consider this. It’s missing “the why.” ” The hook. What I am is a blogger with goals. But he didn’t.

Pitching 157

Pitching Twitter Print Software 157

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles. One of the first benefits is the larger audience.

Radio 68

Radio Digital PR Construction Print 68

Lauri Pehar Borsh

JULY 30, 2019

Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh Digital PR. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Media Print Digital PR 60

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 183

Reddit Software B2B Technology 183

The Proactive Report

JUNE 22, 2015

Meme style print font can also be added to your photos. Get our Digital PR Tips Newsletter. The program is succinct and more than sufficient for most minor editing of mobile photographs. If your team needs help with learning how to create unique visual content that Google loves check out our visual content training classes.

Google 100

Google Tools Print Mobile 100

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. A digital media kit also gives complete control over the media that journalists will use in their coverage of a brand. Create compelling visuals that illustrate a brand’s narrative and make the company more appealing.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

NOVEMBER 21, 2023

Understanding the distinct characteristics and preferences of each platform is essential in crafting tailored PR campaigns that resonate with diverse news consumers.

Newspapers 130

Newspapers Social Media Data Consumer 130

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. And I got that into the Brighton Argus in print.

Pitching 62

Pitching Energy Journalism Newspapers 62

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform.

Software 149

Software Case Study Advertising Advertising 149

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Lauri Pehar Borsh

JULY 30, 2019

Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh PR. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Media Print Reputation 60

Lauri Pehar Borsh

JULY 30, 2019

Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. The post Here’s Why Social Media is a Top PR Platform! appeared first on Laurie Pehar Borsh PR. Social media has disrupted the field, making public relations a faster-paced […].

Social Media 60

Social Media Media Print Reputation 60

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. As PR professionals, don’t we want our stories out there? Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Even if they’re a “print” outlet. As PR professionals, don’t we want our stories out there? Some kind of stirring happens within – happy, surprised, angry, tragic – visuals evoke and compel a response. Q5: Why are visuals important when pitching the media? No news media outlet is just one platform.

Infographics 100

Infographics Video Case Study Print 100

ZudePR

SEPTEMBER 8, 2015

If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Print them off. The post Last Night a Blog Post Changed My Life appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I bookmark and save them in an intricate folder system. Read these three posts.

Blogging 75

Blogging Print System Sports 75

5W PR

JANUARY 17, 2020

However, media impressions are not limited to television or print media. PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 78

Measurement Publicity Television Analytics 78

Doctor Spin

JANUARY 8, 2022

Digital PR specialists must share what they do, how they do it, and why. As for everyone in the PR industry: when great online PR courses start to pop up everywhere: Support the creators. Create a digital PR course if you’re working as a digital PR specialist. Educate your network.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Digital PR specialists must share what they do, how they do it, and why. As for everyone in the PR industry: when great online PR courses start to pop up everywhere: Support the creators. If you’re working as a digital PR specialist like me, put together a digital PR course.

Industry 52

Industry Web Wikipedia Education 52

ZudePR

MAY 17, 2016

What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. Print it out. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. You won’t find all the answers in this 750-word blog post. But it’s a start. Here are three top tips. #1:

How To 60

How To Tools Writing Viral 60

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR .

Technology 14

Technology Company Software Marketing 14

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

FEBRUARY 25, 2020

With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising. This again reinforces the trust between them and the consumer. Profitability is a clear reason that influencer marketing has grown up.

Marketing 62

Marketing Advertising Advertising B2C 62

Solo PR Pro

APRIL 26, 2016

This is a guest post by Solo PR Pro founder and former president, Kellye Crane. Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?”

Internal 40

Internal International Conference Energy 40

Buzzstream

MARCH 12, 2025

Any former journalist who has leaped into digital PR immediately gets my attention. There are really good internships in TV and print in Australia, kind of good places. So I did that for three years, and I covered everything from print to broadcast to things like communications law. Digital PR. Vince: Nice.

Digital PR 62

Digital PR Agency Journalism Pitching 62