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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments. Executive suite says something like, “Well, thank God!

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments. Executive suite says something like, “Well, thank God!