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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
I have been blogging about challenges confronting digitalPR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
It least it wasn’t in the print edition!”. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments. Executive suite says something like, “Well, thank God!
It least it wasn’t in the print edition!”. The tone of some of the comments is abusive and even involve potential invasions of an employee’s privacy. PR person talks to blogger who, understanding the impact of these trolls, bans them and hides their comments. Executive suite says something like, “Well, thank God!
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